El Blog de un Hotel: A Blog to Market a Hotel Under Construction!

El Blog de un Hotel 01
El Blog de un Hotel (A Hotel’s Blog)

My Blogger friend Albert Barra pointed me to El Blog de un Hotel ie A Hotel’s Blog. [ed: since the opening of the hotel the Blog has been discontinued and removed]

Not that I am able to read or write Spanish, but with the help of Google Translate (Beta) I can at least assume I know a bit about what El Blog de un Hotel is posting about.

I like the concept: The Hotel talks to the reader while being built and is meandering in its posts the same sort of way I am meandering myself in this Blog. It keeps its name and brand and location secret. It will be located in Spain and will open 365 days after the Blog started. As the Blog started September 25, 2007, the hotel will open in September 2008.

The last post shows us interesting Artist Impressions of the mystery hotel’s design like this:

El Blog de un Hotel 02

It features two clever ways of building traffic:

  1. If you Blog about me, I will give you a link back: So Bloggers link to me!
  2. If you guess me out, You may gain a freebie hotel night …..

Both may create their own buzz, or maybe even hype….

I will follow the developments with interest.

Last edit August 2009:
Alas the Hotel is the Madrid Eurostar, but it appears the blog has been wiped.

The landing page says: Translated via Google:

Blog of a Hotel

Hola a todos.
Hello everyone.

Como sabéis ya soy una realidad. As you know I’m already a reality. El pasado 9 de enero abrí mis puertas para empezar a recibir huéspedes. On January 9 I opened my door to start receiving guests. De momento todo va muy bien, pero estoy desbordado de trabajo: coordinando los montajes de las habitaciones, controlando la calidad de mis desayunos, poniendo a punto mi Well Health Club y dando una cálida bienvenida a todos los que ya han querido conocerme.
At the moment everything is going very well, but I am overwhelmed by work: coordinating the assembly of the rooms, checking the quality of my breakfast, my point being Well Health Club and giving a warm welcome to all who wanted to know.

Por todo ello, y lamentablemente, me será imposible seguir manteniendo activa esta bitácora . Therefore, unfortunately, I will be impossible to keep this blog active. Hemos compartido mucho juntos, he aprendido un montón de vuestros comentarios y espero que, a lo largo de este año vosotros también hayáis disfrutado con mis comentarios y descubriendo mis interioridades.
We shared a lot together, I learned a lot from your comments and hope that throughout this year you also you have enjoyed my comments and finding out my insides.

Ya se ha empezado a contactar a los ganadores de los diferentes premios, pero si estáis impacientes, podéis enviar un email a.
Has already begun to contact the winners of the awards, but if you’re impatient, you can send an email to email

Como dicen los humanos, esto no es un adiós sino un hasta pronto.
As the human, this is not a goodbye but a see you soon.

…It was a very nice and creative example of marketing via a blog… I am really surprised they simply threw away all the good work…

Dutch Design (19): Third Pod Hotel Concept for Amsterdam Revealed: CitizenM

Early 2008 will see a third (the others being the Qbic and the Yotel) Pod Hotel, CitizenM Hotels, opening at the Amsterdam Schiphol Airport.

CitizenM Schiphol Airport Amsterdam

The 230 rooms (pods?) counting hotel is presently under construction.

Under the “Affordable Luxury” slogan:

CitizenM has partnered with internationally renowned architects Concrete, and European design giants Philips and Vitra to offer “affordable luxury for the people.” Rooms are friendly and functional and feature: a super king-size bed fitted with luxurious linen and pillows, a wall-to-wall window for plenty of natural light, a flat LCD television, Philips technology and ambient lighting, a rain shower and other luxurious amenities especially developed by a famous ‘nose’ (also responsible for creations of Commes des Garcons and Viktor and Rolf).

Citizen M Room

Inspired by accommodations on luxury yachts and private jets, citizenM built its own factory in order to realize its high quality hotel rooms. In its vision, no detail was left ignored: each room is 14 square meters – each of which has been carefully thought through to offer the height of functional design.

Their website is full of information. It even has a community building module. I would say this an industry example of how to announce your concept and/or hotel opening.

The one Amsterdam Schiphol Airport Hotel will be the first of many CitizenM hotels if they succeed tol roll out the concept as shown on this map of their plans:

CitizenM Map

The founders and executives of CitizenM are innovative visionaries, who have taken their well-rounded experience into realising CitizenM hotels. They are: Rattan Chadha (founder and former CEO of Mexx, director and partner of Oberoi Hotels & Resorts), Jan Wulf van Alkemade (hotel specialist), Tom Bas (former member of the board of directors of NH Hotels and Golden Tulip) and Michael Levie (former Executive and VP of Operations of various international hotel chains: Sonesta and NH Hotels). These are names to reckon with.

Here is the Video:

Blogged in the City is a Dutch language Blog about Hotels and E-commerce by Thomas Dieben who has a hotel background and is an E-commerce consultant who first picked up this news.

In the CitizenM Press release there is more information.

The Independent: Five best Factory Hotels

Thanks to the UK Independent we now know their five best Factory Hotels:

  • The
    Alicia Room Mate Hotel Front
    Alicia Room Mate Hotel in Madrid, Spain.

    The Room Mate history is this:

    3 friends, Kike, Carlos and Gorka, having drinks mentioned how there weren’t any hotels in Madrid that would satisfy their needs and those of their friends. So they started wondering what kind of hotel they’d like to stay at if they were going to a city like Madrid or Paris.

    They came to the conclusion that there should be one in the heart of the center, with an original decoration and a reasonable price, not saturated with extras and services that are seldom used and with a natural personal feel. Because the only thing you really need while “exploring” a city is a good breakfast.
    So they opened their first hotel, Room Mate Mario in the center of Madrid next to the “Teatro Real”.

    Impressed by the enthusiasm showed by their clients and the media they decided to start a chain of hotels and urban apartments.

    Apparently there are four friends now operating Room Mate Hotels:

    Enrique Sarasola comes from a family constantly linked to the large business world. Carlos Marrero derives from a restoration family business in the Canary Islands. Eduardo Sanzol represents the Sanzol family, important promoters from Navarra, and Gorka Atorrasagasti. who is from Donostia (Basque Country) and has directed entertainment/nightlife events for years.

    The Independent:

    Housed in an early 20th-century shoe factory, it has 34 bright, contemporary bedrooms overlooking the Plaza Santa Ana, and is a stroll away from the Prado and Reina Sofía.

  • The
    Bratsera Logo
    Bratsera Hotel on the Greek Hydra Island.

    The funny thing with this old logo is that it denominates the old sponge export business as N.V. Verveniotis which is a typical Dutch language abbreviation for publicly held a limited liability corporation as they still exist in The Netherlands and in Belgium.

    The Independent:

    Situated on the idyllic, car-free island of Hydra, the Bratsera began life in 1860 as a sponge factory, cleaning and pressing sponge from the Mediterranean for shipping. But as plastic became cheaper, the industry went into decline, and current proprietor Christine Davros decided to diversify into hospitality. After an extensive renovation, the Bratsera emerged as a chic boutique hotel, with 28 individually designed rooms, an outdoor pool and a wisteria-draped courtyard restaurant serving Greek cuisine.

  • The

    Nhow Milano
    Nhow Milano belonging to NH Hoteles.

    The Independent:

    The work of designer Matteo Thun and architect Daniele Beretta, the Nhow Hotel has come a long way from its beginnings as the General Electric powerplant on Milan’s Via Tortona. Built in 1935 and restored last year, the hotel is in the heart of the trendy “Zona Tortona” – the canal-side district that was once a centre of heavy industry and is now an artists’ quarter, home to studios, galleries, bars and shops.

  • The
    Tea Factory Hotel
    Tea Factory Hotel in Sri Lanka

    The Independent:

    Rising out of the mist on a hilltop in Sri Lanka’s highlands, the imposing Tea Factory Hotel once produced some of the finest pure Ceylon tea in the world. Built during the British Raj in the 1930s, it was later rescued from dereliction in 1992 and converted into a luxury hotel. The 57 colonial-style rooms are housed in the old withering lofts, with views over the tea hills; a bar occupies the one-time packing area; a restored railway carriage is now a restaurant.

  • The
    Henry Jones Art Hotel
    Henry Jones Art Hotel Hobart, Tasmania, Australia

    The Independent:

    One of Tasmania’s most famous residents, the entrepreneurial Henry Jones went from label-paster to head of his own jam-making empire – and the largest private company in the world at the time. His IXL jam works – a row of Georgian buildings lining Hobart’s waterfront – now comprise an award-winning hotel, bar and restaurant, as well as a regularly changing display of more than 250 works of art. Designed by local architect Robert Morris-Nunn, the 50 open-plan rooms are gritty and modern, echoing Hobart’s colonial trading links with Indo-China (ottomans and silk eiderdowns) as well as the factory’s past (exposed brickwork, refurbished machinery and wood panelling).

Oops another five for my want to visit list……

Fashion for Floors: Limited Edition Golf Ball Carpet

Limited Editions Half Golf Ball Carpet

I came across Limited Edition, a Belgian company specializing in carpets. The (Half) Golf Ball Carpet is the one that drew my attention.

Graphic Concrete: Stencil Your Face in Concrete, rather than Concreting your Hand at the Walk of Fame!

Graphic Concrete 01
Inside use

Graphic Concrete, Ltd is a privately-owned Helsinki based Finnish company. Its Finish name is Graafinen Betoni, Oy.

Its product is based on an invention by architect Samuli Naamanka.

It works as follows:
Apply a retardant to a special film in the pattern of your desire. Put the film on a still wet concrete slab. Let the concrete harden pull the film off and wash away the retarded, i.e. the only partly hardened, parts . The washed surface stands out from the surrounding unwashed concrete surface due to its roughness that also gives it another color.

Graphic Design 04
The film is being pulled off

The film is 3,1 meters wide, which means that it can be used in the production of regular height facade elements without the need for joints. The length of the film is mainly limited by the maximum allowable weight of a roll, so it can be hundreds of meters long if necessary.

The normal depth of the pattern is usually the so-called fine exposure, approximately 1 mm, but shallower or deeper exposures are also possible. The concrete can also be pigmented.

The accuracy of the method makes it possible to copy the bitmap made from a photograph, in which case the minimum diameter and distance between the dots can be as little as 2 mm.

Graphic Concrete 05

A Slab just before application

Graphic Concrete 03

Finished product

Verdict:
I have a slab of concrete of 7 X 12 meters that forms a terrace…..This is a great idea whenever I have to redo the surface….the only problem I foresee is the usual pollution in a city that may affect the picture within a short time….therefor I believe it better for inside than for outside use, but it offers fantastic design opportunities.