16 C’s to Consider when Blogging and Engaging in Social Media


Today Yesterday I had the honor to give a presentation for 60 something hoteliers and OTA ppl at the Hotel Website Marketing conference in Amsterdam about how a blog can be a hotelier’s best friend.

I’ll upload the presentation later, but my wrap up was: 16 C’s to keep in mind when blogging and engaging in Social Media:

  1. Be Creative.
  2. Use Common Sense.
  3. Always be and remain Courteous
  4. and Considerate
  5. Get and keep Contact with your audience
  6. Connect with your audience
  7. Have Conversations
  8. Comment sensibly wherever possible
  9. Provide Content, Content and Content
  10. Within it’s own Context (subject and time frame)
  11. Be Controversial when necessary or fitting
  12. In other words: Captivate your audience
  13. And look for all opportunities to Convert lookers into bookers.
  14. Be Consistent in what you do.
  15. Co-operate with as many parties as possible
  16. Continue practicing all mentioned before.
  17. Update
    As per the comments:

  18. Be Curious (which should be number 1) Thank you Claude, as ever
  19. Don’t forget to Coordinate your web 2.0 efforts
  20. Last year I started with only 6 C‘s when I wound down from the 2009 PhocusWright ITB Berlin bloggers meeting.

    I’m reasonably sure that before the end of 2010 I’ll be able to enhance this to 20 C‘s.

    I’m not sure as to number 12. Should it be Captivate or Capture, or could Capture be a separate C? Then I would have reached 19 already.

    Update 2
    I would like to have a nice Letter C above this post. I searched for one and found this letter C which is now above the post. By pure Coincidence the same C was used for a post from The Seven “C”s of Social Interaction by @Larry Hawes

Liz Strauss at WordCamp NL

If you have some time, check this video out. Liz knows a thing or two about networking.

https://videopress.com/v/wp-content/plugins/video/flvplayer.swf?ver=1.18

My First ever Weekly Newsletter has landed

Savvy bloggers know that some readers prefer an e-mail wrap up of recent posts of blogs they occasionally read over having them in their newsreader.

I looked into several possible variants of Email Marketing Software for Newsletters for Bloggers and asked around. Other than doing a time consuming in depth study of each program I mentioned, I decided to go for the advice of Josiah who runs the excellent Hotel Marketing Strategies blog and choose for Mailchimp:

  • Because I’m not sure what I’m heading into, I like the fact that Mailchimp has a full featured free version, but also has variable pricing with a ticketing system.
  • Because Josiah’s Newsletter looks very clean and simple, and it turned out very easy to create a simple look and feel in line with the look and feel of this blog
  • Because it goes fully automated: The e-mail regurgitates the posts I’ve published the previous week
  • Because it has an easily accessible archive of e-mails sent. I’d put the date of today into the template just to see how accurate the pickup would be and it is accurate. For those of you who had tried the link in the subscription widget: There was no archive until today.

I’ve stealthily inserted the e-mail subscription widget in the sidebar. Some of you have subscribed already. Thank you for that.

In the meantime I have cropped the banner in the newsletter and the next one will look better than this first.

Would you like to subscribe to my Weekly Newsletter?

#TweetUpTheHague: Why attend and how to boost TweetUp success

It’s an omission that I didn’t post earlier about a TweetUp, especially since I attended my first Tweetup, #TweetUpTheHague no 1 already back in August 2009.

What is a TweetUp?
I like this definition of Paul McFredies of WordSpy:

A real world meeting between two or more people who know each other through the online Twitter service

I’ts as simple as that. No more no less.

My reasons to attend #TweetUpTheHague

  1. Even dogs do it 🙂 as you can see from the photo of Oppi, the dog of Eppo.
  2. On a more serious note: To satisfy my always present insatiable curiosity: who is behind that blog or Twitteraccount (like this post Twelve Travel Tweeps Twittering satisfies this curiosity).
  3. It is informal, small and casual. Networking is on top of the agenda. My first #TweetUpTheHague was very well organized by @koffiekitten and @SuzyOge It’s success can be measured by the fact that almost all attending this one are eager to meet again now for the second version. They even were so thoughtful as to provide TweetUp name tags.
  4. Like bloggers who blog frequently, tweeps who twitter frequently are outgoing people and fun to meet in person.
  5. At #TweetUpTheHague, a local venue with as only common denominator The Hague being the city where you live or work, you can meet a cross section of your fellow citizens. No matter what their status or occupation is. So you meet new interesting people. For me it is an easy way of connecting with people outside my hospitality niche and away from my computer.
  6. After the venue there is a common ground, because you know each other a bit better. It will make your future communications with those you’ve met more effective. You can help them more effectively if they have questions and they can help you more effectively if you have questions.
    With some of the people I met at the first #TweetUpTheHague I went to Dutch Bloggies Awards Gala here in The Hague, the WP Meetup in Rotterdam and the First WordcampNL in Utrecht.
  7. Why communicate in English? The reason is that many tweeps in The Hague are foreigners who speak Dutch with various degrees of perfection. So it is an opportunity for locals to meet fellow non local citizens and vice versa. But we also do talk Dutch at the event and sometimes Double Dutch:-)
  8. Also it offers an opportunity for non-tweeps to meet tweeps and learn what it is about.


Some success factors to boost a Tweetup

  1. Create a platform in the form of a forum and/or blog as anchor for the venue. For #TweetUpThe Hague number 2 there is now a blog at WordPress, aptly named #TweetupTheHague and a LinkedIn Event. But you can also do that on a Facebook page, a ning community or you can use twtvite or a similar tool.
  2. Proper nametags. How trivial they seem. For me as a photographer of events good name tags enable me to tag my photos more correctly and spread the word more effectively
  3. A good location to meet informally. The next #TweetUpTheHague is in the bar of a local hotel Carlton Ambassador that sponsors the snacks. Personally I don’t believe it is necessary to have WiFi access available as it only distracts people from really meeting each other. But if there is WiFi, you can rub it in to those not attending that they’re missing a good event.
  4. Don’t forget the after venue services: Document it, collect business cards, collect photos and videos about it and publish about it (what we all forgot in our enthusiasm after number 1, although the local paper mentioned it), and continue to maintain the contacts you like after the event.
  5. Success!

Hope to see you Friday for #TweetUpTheHague number 2.

Email Marketing Software for Newsletters for Bloggers

Some of my travelblogger friends send newsletters on a more or less frequent basis. Since I’m revamping my Haagsche Suites Sites, I would like to have a possibility to send newsletters that integrate blog posts. So I’ve been asking around and thus far came across the following possibilities which I will check:

Off course you can have your readers subscribe via Feedreader e-mail subscription, but I don’t like to get an email of every post somebody posts, and believe my readers here nor my future readers of Haagsche Suites will need or like that.

Maybe you have other suggestions.

Update:

Ah reader suggestions:

Last edited by Happy Hotelier on February 11, 2010 at 1:24 am