Twitter Intermezzo: What should Hotel Owners know about Social Media and Internet Marketing?

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What should Hotel Owners know about Social Media and Internet Marketing?
While winding down from #itb09, this question came up via Twitter.

read-bill-marriott-blog

My first reaction was: At least they should start reading Bill Marriot’s Blog. A good example!

thank-you

Cool, Thanks for that.

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My second reaction was: Plus they should read:

  1. #sxswtravel,
  2. #itb09, and
  3. #smstravel

Winding Down from the T-List – PhocusWright Blogger Summit #ITB09 in Berlin part 1

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This photo shows Yours Truly at the T-List – PhocusWright Blogger Summit #ITB09 in Berlin. Photo thanks to @TravelSavvyKayt of Travel Savvy Mom at Twit Pic

You have 5 more days to vote for her and for Darren at the Lonely Planet Travel Blogger Awards

Yesterday I drove home from a busy two day Blogger summit/conference with a bag full of mixed feelings. During an 8 hours drive you are able to do a bit of thinking and rethinking.

Rereading my summary of last year’s event, I realize the feelings are more or less the same.

Rather than giving a full summary, this year I’ll concentrate on a few details:

  1. The ITB Tradeshow
    Most of what I have noticed at ITB gives me negative vibes, very negative vibes: They coin ITB the biggest travel trade show. But I’ve had two small walks there and noticed two things: Almost all people there, being it the exhibitors or the visitors, by the looks of their body language seem only interested in their good self, or maybe the people they know. They are not outgoing, seemingly not interested in strangers as people. To the extent they are interested in strangers, they seem only interested in the money of the strangers…..moreover….it all seems so old world and so old fashioned. Almost no imagination in the way they build their boots. Only boots full of the same brochures they handed out last year. What a waste of paper.
    On the other hand there is this:Today some of the Twitterati commented:”Today we are overrun with people (it’s general public day today) who are taking away everything that is not bolted to our boot” There is that large chunk of the general public that doesn’t know how to behave itself let it be knows how to travel. Rather than teaching these people how to enjoy travel, the majority in the travel and hospitality industry seems to have given in under the motto: “Let them have what they want …. or ask for….or deserve”…
  2. itb09-kevin-darren-kayt-and-sam
    Kevin May, Darren Cronian, Kayt Sukkel herself and Sam Daams
    Again Photo from Kayt.
  3. The T-List – PhocusWright Blogger Summit #ITB09 in Berlin
    The more refreshing it is to meet with the various Bloggers attending this venue. Among them I find some very like minded who blog out of sheer passion and although they would like to earn a bit of money with the blogging, the lack of that in itself doesn’t prevent them from cultivating their passion to the ultimate.
    Wednesday March 12 started with a roundup of the almost 50 bloggers attending the summit. Each had the opportunity to introduce him or herself. A great chance to meet new people and change ideas with those who I had met already last year or on other occasions. In the afternoon there were trial runs of some startups for their 5 minutes of fame the next day. During the evening there was a meet up planned, but the venue was changed last minute so not everybody could (or would) attend. The better the quality of the meet up. The next day was business as usual. Interviews with key industry people and key note speeches by key industry people larded with 5 minutes of fame by new start ups.
  4. It is clear to me now. I am no Journalist. I’m a Blogger.
    Others are far better gifted as a journalist than I am. Although my gear was in order now, I couldn’t do much more than 2 things at the same time. (I’m male you know and two things is already difficult for me): Listening and making and uploading some photos. I am not able to tweet any comprehensible posts while listening and making photos. Also I see a tendency in myself to tweet disruptively. So I stuck to photo’s. But I’m even not able to tag the photos correctly while I upload them. Anyway. You can find them at my Flickr PhocusWright Blogger Summit #ITB09 set. Feel free to use photos of this set, but let me know please.
  5. I have chosen to name this blog Happy Hotelier not for nothing.
    I’m happy being a hotelier and being passionate about it. I strongly believe in people and passion. I’m sure that if I wouldn’t concentrate on people and things that make me and them happy, I would not be able to please our guests as we apparently are able to do measured by our guest reviews.

    In addition the following thought: One of my fellow bloggers once commented:”Well your Blog is just (hesitation) nice….” Well friend that is exactly my point. Out there there is enough of “Not so Nice”. I’ll leave that to others.

    Part of the discussions in Berlin was again the Blogger vs Journalist “controversy”….

    For instance:”Would you be a honest Blogger, if you had reviewed a hotel with a negative outcome and decided not to publish it?”. Kayt wonderfully worded my own feeling about this subject: She didn’t believe her readership was looking for negative, but more for positive advice and therefore would not publish a negative review. Hearing the comment I thought:”Stick to your believes.”

    With that in mind I have decided to keep doing what I do and stick to my own curiosity and stick to my own myriad of subjects to write about and remain as positive as possible.

I have always considered to line this blog up with my hotel site, but because of the myriad of subjects here, I have now decided to start an entirely new Blog which will be more tailored, focused and dedicated to Haagsche Suites and things in and around it and keep this blog as my main armchair travel blog

Kudos and thanks to all involved in Berlin!

Underway to #itb09 In Berlin

Just a few observations:

  • I drove. I didn’t fly. Why? Because as a Hotelier I can’t fly. I never know exactly when I can leave. There is always something. Now I had to wait for a guest who was tied up in a traffic jam. After checking him in I could leave…and immediately drove into one traffic jam after another myself. Do I mind? Not at all. Nowadays I dont have to commute anymore’so I don’t get stressed by traffic jams anymore. I love driving my French built Limousine (which is something else than a ” Limo” in the USA. In 4 weeks I drove to 4 in Europe: Bern (well I drove past it to be honest), Paris, Londen and now Berlin. I even didn’t have enough time to report here about all thes trips in full. Coming soon.
  • Usually I take my Ipod. But it was frozen again. I have stated elsewhere that I’m always able to freeze an Apple thingy. Underway the Northern German radio stations offered very good music. The last hour was about Kraftwork and how many times Das Modell has been covered. Above some footage of one of the original Kraftwerk versions in English. Simple and still up to date and especially applicable to the travel and hospitality industry as a whole at itb. My association is with Cabaret depicting the Berlin of the late 20ies and beginning 30ies so well. Just after the big Depression ….
  • Speaking of the Depression: I saw train loads of BMW’s and truckloads of Mercedesses being being transported into The Netherlands and many many many Polish Vans transporting second hand cars into the direction of Poland. In addition I have never seen so many heavy transports coming to and fro the direction of Berlin in one evening. In a way it seems to level out a bit: Stock exchanges up a bit. Milan heavily beaten by Liverpool. Lufthansa agreing to pay their cabin crew (16,000 of them) an extra of 3% over 2008, plus a Euro 100 lump sum bonus plus a 4,4 %higher salary over 2009. So they didn’t strike and don’t keep up many who want to be at itb like the fresh snow did last year. I wonder how Lufthansa can earn that back with the big summer rate fight that is immanent now.

Offl

Guardian launches Open Platform service to make online content available free | Media | guardian.co.uk

I believe this is a giant step forward:

The Guardian today launched Open Platform, a service that will allow partners to reuse guardian.co.uk content and data for free and weave it “into the fabric of the internet“.

Open Platform launched with two separate content-sharing services, which will allow users to build their own applications in return for carrying Guardian advertising.

A content application programming interface (API) will smooth the way for web developers to build applications and services using Guardian content, while a Data Store will contain datasets curated by Guardian editors and open for others to use.

Guardian launches Open Platform service to make online content available free | Media | guardian.co.uk

Tech Crunch picked it up and made some comments.

Travel by Twitter (update): #Twitchhiker Day 8

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9 Bridges in Newcastle upon Tyne by Twitchhiker

I’m following @Twitchhiker also know as @Paul A Smith in his endeavor to “travel around the world in 30 days“. Well, actually he tries to travel just half of the world in 30 days: As far from Newcastle upon Tyne where he lives, to Campbell Island in the neighborhood of NZ, solely with the help of his Twitter followers. He reports extensively about the trip on his blog Twitchhiker (see also his site Never Odd or Even).

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Campbell Island

Twestivals gave him the idea of linking Charity: Water as the beneficiary of donations which you can make at JustGiving.com/Twitchhiker.

You can follow him on Twit Pic, on Flickr as Twitchhiker and on Youtube as… Twitchhiker of course. Here is his latest YouTube podcast:

I posted about this trip in Travel by Twitter: #Twitchhiker is taking off – First Leg #Amsterdam and in (a copied) post: The Twitchhiker: one man on a Twitter travel mission | Travel | guardian.co.uk.

He gets an amazing coverage all around the World. Since you can follow his day to day experiences on his blog Twithchiker and on Twitter Search Twitchhiker yourself, I would like only to share some odd details with you:

Before he left the typical British habit of settling every future uncertainty in betting inspired Paul to a Betting Post with quotes and all:

7/2 Twitchhiker to reach Campbell Island within 30 days

10/1 Twitchhiker to reach Campbell Island within a week

7/4 Twitchhiker not to get out of Britain

5/4 Twitchhiker not to get of Europe

2/1 Twitchhiker to have to abandon his mission due to lack of support from tweeps

8/1 Twitchhiker to become a movie within the next 5 years.

Well he succeeded to get out of Britain within a day…into Amsterdam

I offered him shelter for the night in my small hotel in The Hague which is close to Amsterdam, but in his post Going against the Grain he understandably explains that traveling from Amsterdam to the Hague would not bring him far that day, so he choose for Paris and to sleep there in a Hostel next to:

some hulk of dutch man who was snoring like a pneumatic hammer trapped in a washing machine locked in a filing cabinet been kicked down a hill. It was very funny for the first five minute, less so for the hours that followed.

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Twitchhiker before boarding for NYC at Schiphol, Amsterdam Airport

Via Germany he doubled back to Amsterdam Schiphol and Flew into New York City. From there he traveled to Washington DC

Currently Twitchhiker is being driven by a very persistent and enthusiastic Ken Morill AKA @Yenra in beautiful a open Ford Mustang that has been brilliantly tagged by Ken’s daughter:

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The Mustang Twitchhiker Logo

Also to be seen at @Yenra’s Flickr account:

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Up to Pitssburgh