Dutch Queen Beatrix will open New Car Museum in The Hague

On July 2, 2010 Dutch Queen Beatrix will open a New Car Museum in The Hague. It is practically located in the garden of her residence. It will be the new home for the Louwman Museum‘s car and art collection that will move to The Hague from its present location Rosmalen.



The Ferrari 500 Superfast Speciale of the photos was built by Ferrari on specs by the father of Queen Beatrix, Prince Bernhard of the Netherlands.

As Ultimate Car page reported:

Although all Superfasts were similar in design and configuration, Enzo Ferrari was more than happy to make an exception for one of his most loyal customers, Prince Bernhard of The Netherlands. Like for all his Ferraris, the Prince specified green (Verde Pino) as the colour for his Superfast, but that’s not what makes s/n 6267 SF a ‘Superfast Speciale’. For reasons unknown he had Ferrari fit a 330 GT derived four litre engine, which was not a problem as the Superfast’s chassis was derived from the 330 GT. A special bench type front seat is fitted, designed to seat a second passenger. With no air conditioning or power steering the Prince’s Superfast is a true driver’s car, stripped from all luxuries.

In fairly original condition, it is pictured here at the 2003 Bonham’s Gstaad Ferrari Auction. It found new owner for just over 420,000 Swiss Francs. Prince Bernhard’s Superfast has found a good home in the National Dutch Auto Museum in Rosmalen, The Netherlands.

It is not very clear what name will be appropriate for the museum. The present signs name it Louwman Museum. The Louwman family who build it are car importers who started the collection. But they also acquired the Dutch National Automobiel Museum a few years back when that came in financially lesser circumstances. It’s prior name was The Louwman Collection. We will see. I wouldn’t be surprised if Louwman would get the Queen so far as to grant him permission to name the museum Royal Dutch Automobile Museum.

Personally I believe that whatever the name will be, it is very important for The Hague to get this new museum which has a unique collection of cars and car art and will be worth a visit.

10 Questions for (34): Ellie Brik – a prolific Dutch travel writer

Ah, and here is another real travel writer and not-so-frequent-blogger to introduce to you:

1) Who Are you?

I am Ellie Brik and I was born many many years ago in Rotterdam. About 10 years ago I wrote for publisher Mo’Media in Breda (www.momedia.nl) my first book “52 zondagen wandelen & lunchen” (52 Sunday walks and lunches) which was very successful (100.000 copies and on the Top 100 list of best sold books in 2002). I’ve written 12 guidebooks up to now. All about the good life: visiting lovely towns and villages, having great lunches and dinners, and staying in the best hotels.

2) What do you like about what you do?

When I am working every day is a holiday. After all these years I am still surprised by all the beautiful cities in Holland, Belgium and Germany which I visit for my job.

3) What don’t you like about what you do?

I don’t like the traffic, so I try to avoid it by leaving my house early in the morning.

4) Please tell us all about your blog and your aims with it.

With my blog http://elliebrik.web-log.nl I love to combine private and business matters.

5) Your top 3 destination experiences you’ve ever stayed to date and why?

Although it is not my favourite drink: having tea at the Ritz hotel in Paris (just passing by), the Amstel hotel in Amsterdam (seeing rich friends who spent 3 nights in a royal suite) and hotel Des Indes in The Hague (writing an article about the hotel, see below). And last but not least the trip with my two daughters to Berlin in September 2009. We had a lovely high tea at the Adlon Hotel (www.kempinski.com) in Berlin after biking the whole day through this beautiful city.

View from the Adlon terrace on the Brandenburger Tor in Berlin [been there too Ellie:-)]

6) Your top 3 accommodations you’ve ever stayed to date and why?

For a Belgium magazine I wrote an article about Hotel Des Indes (www.desindes.nl) in the Hague. I enjoyed afternoon tea, stayed one night and had a lovely breakfast. Because I live in the Hague I traveled by bike!

For an other article in the magazine Hotels of Mo’Media I ‘had’ to stay at the Bliss Hotel (www.blisshotel.nl) in Breda. I’ll never forget the strawberries, chocolate and champagne which I found in my room after a lovely dinner in their restaurant Chocolat.

In February 2010 I shared a room with my best friend in hotel Duo in Paris (www.duo-paris.com). He is the rich guy who always stays in the most famous hotels in the world, but he had to admit that breakfast at a large wooden table at Le Pain Quotidien (www.lepainquotidien.com) is not bad at all.

7) Your top 3 most memorable food / wine experiences to date and why?

The best shrimp croquettes in Belgium on the terrace of Zuiderterras in Antwerp (www.zuiderterras.be) with a fantastic view on the river Schelde.

A perfect sandwich at the roof terrace of the Kurhaus Museum in Cleve, Germany (www.museumkurhaus.de) with a fantastic view on the historical park.

A glass of white wine at The Walvis (www.walvis.org), a beach restaurant on the island Terschelling, with again a fantastic view on the Waddenzee.

8) Your 3 worst destination/ accommodation /food experiences to date and why?

My stay in a bed & breakfast in Belgium, where the owner gave me the wrong room. I was a bit surprised by the heart of rose leaves on my bed, the many candles around my bed and the present which appeared to be a bottle of man’s perfume. But at 23.00 hrs when I was deep asleep a young Belgian couple opened the door with a key and the lady was furious about the fact that I had thrown the rose leaves away and opened her present for her lover. The owner of the B&B who came in a hurry, let me stay in my bed and the young couple got a room next to me. I could hear them yelling for half an hour!

My stay in a hotel in Friesland, where I got a single room which looked more like a prison cell with very thin walls. In the middle of the night I heard my neighbours entering their room, screaming because a pigeon was under their bed and did not want to go out.

My stay for three days in a hotel in Nijmegen where I got three breakfasts and three dinners served at a single table opposite the single table of an Englishman. Everytime I looked up I looked into his eyes….

9) Can you offer the readers 3 destination/ food / accommodation / things to do tips about the city you are currently living in?

Try the shrimp croquettes at Dendy (www.restaurantdendy.nl),
the Caesar salad at Oker (www.restaurantoker.nl),
both at the Denneweg in the Hague, and the fusion kitchen of Wox (www.wox.nl).

Stay at the Haagsche Suites (www.haagschesuites.nl), the best in town,
at Hotel des Indes (ask for a room with a view on the LangeVoorhout), or
at the Paleishotel (www.paleishotel.nl)

Visit the Gemeentemuseum (www.gemeentemuseum.nl),
the Mauritshuis (www.mauritshuis.nl)
and the Panorama Mesdag (www.panorama-mesdag.com)
all three a must.

10) Any Question(s) you’d expected me to ask that you would like to answer?

What are you doing at the moment?

In August, October and December 2010 I’ll write a four pages article for the magazine “Heerlijkheid”, published by Mariënwaerdt in Beesd (www.marienwaerdt.nl), it’s all about the good life in The Netherlands.

My Take:

For English language guide books 100.000 copies sold may seem nothing, but I believe it is the equivalent of selling 10 mio copies in the English language…And MoMedia guides are very handy, short and to the point!

Although we live practically around the corner from each other, I hardly meet Ellie ever when shopping, which is strange as we seem to share the same preferences. Just when I was editing the interview of Patrick Goff, who wrote the first full English language review of Haagsche Suites, I ran into Ellie who wrote the first ever Dutch review for a guidebook of Haagsche Suites.

Ellie with a Galerne Baguette

We met at our favorite Breton (France) patissier Philippe Galerne here in The Hague from whom we both love the bread, the chocolate and the cake. I’ve a feeling we now will meet soon again. Thank you for your cooperation Ellie!
Update: You can find Ellie on Twitter now: @EllieBrik
Last edited by GJE on June 15, 2010 at 1:30 pm

A Good Example of the use of Persona (Dutch Design 54)

Hotel- and other marketeers tend to advise the hoteliers to use persona in the communication with potential guests. A persona is a character or situation a possible guest can relate with.

Tomorrow a new furniture design label, Lonc, Living Products, will be introduced by two Dutch designers here in The Hague. At the same time they will introduce their new Seaser Chair (see the first photo).

In their press kit I found a couple of ancient style postcards that give a good example of the various associations the potential chair buyer can have with this product. You could apply same with some creativity for your hotel communication.

For the stylish Art Nouveau / Art deco lover


For the stylish Diva

For the lover of Dutch masters of painting

For the lover of the Middle East

For the Barby Lover

and they thought of the Boomers (and older)

Mighty clever huh?

2010 Queensnite (Koninginnenach) in The Hague – The Hague does party!


Rather than sitting behind my computer, I should go out and watch this girl, Laura Jansen…but this Hotelier has to look after his partying guests. Check out the official 2010 Koninginnenach site.

And they will close Queen’s Night (or Queensnite as a more vernacular translation of Koninginnenach) the free pop/dj/podium music party night before the official Queens Day celebration tomorrow with a real Pop band from The Hague: Di-Rect.

The Hague does party! At least once a year…

Update
It started to rain and now I hear not one, but two police helicopters patrolling…a bit unusual, unless there is something rough going on…

Keukenhof Opens Today – 2010 Theme From Russia with Love

Today the 2010 Keukenhof open air flower exhibition will be officially opened by Mrs Svetlana Medvedeva, wife of the President of the Russian Federation, in the presence of Her Royal Highness Princess Máxima of the Netherlands.

The theme for the 2010 will be From Russia with Love.

Seven million flower bulbs have been planted in the 32 hectare park to ensure that the 2010 Keukenhof flower exhibition can be experienced in all its glory.

The park will be open to the public from Thursday 18 March up to and including Sunday 16 May 2010. When closing its gate it is expecting 850.00 visitors from all over the world will have admired it.

BTW the best time to visit it is either very early from 8.00 AM or after 3.00 PM when the buses loaded with tourists will have left. It is open till 7.30 PM, but be sure you enter before 6.00 PM when the ticket office closes.

As the Keukenhof is situated half way between Amsterdam and The Hague, you might as well consider to stay in Haagsche Suites🙂