This was not the post I had in mind about Tripadvisor. However It shows they are not sitting on their hands
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Category: Internet
iFly – KLM Royal Dutch Airline’s new interactive online multimedia Inflight Magazine (Dutch Design 48)
Recently, after a testing 6 months with 3 numbers, KLM Royal Dutch Airlines has launched number 4 of its interactive multimedia on-line in-flight magazine iFly. It is available in the Dutch and English language.
It is not KLM’s intention to scrap the paper magazine (yet?), but it is an interesting experiment. The topic presented to the viewer are based on the viewers behavior and interests, for instance the time a viewer spends on a certain topic.
An very interesting format for future blogs and hotel sites as well. Media gurus love the clickrate and time spent on the site….
Update.
I was a bit surprised not having found more on the subject.
Then I found this post of Junta42.com.
After each new issue they send an e-mail to their subscribers.
* After their third issue, KLM has found that iFly is their best marketing tool ever used to sell repeat tickets.
* The average reader spends 20 minutes reading the magazine.
* 20% read the entire magazine.
* Frequent flyers are heavy users of the magazine.
* The click-through rate of iFly is higher than any other online campaign from KLM.
Twitter and the Lawsuit Happy Landlord
Among today’s Twitter trendy topics I want to share this little story with you:
An ex tenant in Chicago twitters about a bad experience she had with a Chicago based Landlord. The landlord sues her seeking $ 50,000 in damages.
The Chicago Sun Times came with the news. Mashable picked it up.
The sheep in Twitterville are deeply upset about the Landlord who allegedly commented “We’re a sue first, ask questions later kind of an organization,”
Now, again according to Mashable, the Landlord comes with a press release:
For Immediate Release
July 28, 2009
The following statement can be attributed to Company X [name deleted ed.]The response to our libel lawsuit has been tremendous. We would like to take this opportunity to clarify some confusion concerning the circumstances surrounding our lawsuit against Mrs B [name changed ed.]
I would first like to take this opportunity to apologize for tongue in cheek comments that were made previously regarding our approach to litigation. This statement is not in line with our philosophy towards property management and was taken out of context.I need to set the record straight on a number of issues.
The facts that gave rise to this Twitter lawsuit were discovered in the course of due diligence relating to a class·action lawsuit first filed by Ms. B. [ed.] relating to alleged Chicago Residential Landlord Tenant Ordinance (RL TO) violations. It is our position that this lawsuit is completely baseless and was waged merely as a pretext to address an underlying disagreement that Ms. B. had with regards to her apartment. This is a classic example of tenants trying to manipulate the controversial RL TO for their benefit.
No mold was ever found but her unit was one of several that experienced an overnight leak during roof repairs in late March 2009 caused by an error made by an external contractor. At that time. we immediately contacted all affected tenants to assess and resolve any reported water damage that occurred during these repairs. Ultimately, all tenant grievances were quickly and amicably resolved, except Ms. B.[ed.]
She moved out of her unit on her own volition June 30, 2009 at which time there was no evidence of mold in her apartment.
On June 24th, much to our surprise given her previous silence. Mrs B sued X, and we are currently defending this claim which. again, we believe has no merit. In conducting our due diligence into this matter, we identified B.’s [ed.] public Tweet regarding mold and acted to protect our reputation just as we would for any other related comment made in a public forum.
As you can imagine, allegations of mold are taken very seriously by our organization . We are proud of the fact that Company X [ed.] is recognized as one of Chicago’s premiere apartment leasing and management companies because we understand the importance of quality customer service and a well·maintained living environment.
We look forward to presenting our side of this matter before the court and putting the unfounded accusations of a single, former tenant behind us so we can focus on continuing to serve our more than 1,500 existing tenants throughout the Chicagoland area . ~
So there is more than just a claim for one tweet…. However it is once more a warning sign:
Be always careful what and how you communicate on the world wide web: The lady in question will shed some tears as well as the Landlord who made the “tongue in cheek” comment…. same counts for hotel reviews… I’ve read already about a case in Florida about a hotel suing a reviewer because he had insinuated the hotel was gaining from improper guest behavior (Unfortunately I forgot to jot down the corresponding links)….
Latest edit July 30, 2009:
Originally I had embedded a scribd version of the press release as provided by Mashable. However in checking my code at W3 org I noticed the scribd embedding code created a lot of errors while I have enough eroors to cope with already…. Now I copied and pasted the original scribd file.
10 Questions For (30): Wouter Blok of Easy To Book
Happy to present a Twitter Friend @Wouter Blok to you:
1) Who Am I according to…
My passport? Wouter Blok, born on the 4th of September 1979 in Heemstede, The Netherlands. Travels abroad on regular basis. Uses retina-scan Privium for fast custom passage and use of their excellent lounge on Schiphol. Trip details will follow in Q’s 5-9.
The Dutch Government? Wouter Blok, CMO of EasyToBook.com, in relationship with Anneloes Visser, flight attendant KLM, one son Bram(1), one child on the way (ETA mid July). Living in Haarlem, the Netherlands. Wouter could slow down a bit in traffic, considering his speeding tickets.
My colleagues? Marketing director, who leads the team that spends quite a bit, but every euro with good ROI. Loves to present, an ambitious young dog that is very eager to bring EasyToBook.com to the highest level possible.
My ex-colleagues? Sales guy that sells ice to Inuit, energetic Sales Trainer, manager and participant in startup ClearSense which was sold to World Directories in 2007.
My friends? Although he wasn’t cut out of the right wood to finish KLM Flight Academy, he surely has found his true calling. Has swapped the wild lifestyle for family life, lot’s of travelling and the occasional crazy night in town with friends.
My wife? Ask her!
My son? His biggest hero and driver of ‘auto papa, hard’ which means ‘daddy’s car, fast’
2) What do you like about what you do?
Wherever I work, I want to be able to work like an entrepreneur. I have that feeling very strongly with EasyToBook.com. Why? It’s a young (average age around 30), international (13 nationalities amongst 45 employees) and fast growing company (aiming for the top 20 Deloitte Fast500 this year). My responsibility is, together with the VP operations, to roll out our ambitious growth strategy. In one sentence: get people to find us, like us and book with us again and again. This is done through SEO, SEA, metasearch, display, our unique affiliate program, smart DB marketing and clever use of Analytics. In the process I get to work with big companies like Google, Kayak and Tripadvisor, and smaller renewing ones like Trivago and HotelVideoReviews. All online possibilities that might add value are explored, like Twitter (@easytobook for hotel queries and @wouterblok if you would like to connect with me). To stay ahead of the game I go to the trade fairs like Adtech, Eyefortravel and ITB to meet interesting people and get inspired even more. The results of our endeavours are visible each minute, so we can steer where we have to. It’s a fast game and I love it!
3) What don’t you like about what you do?
It’s not my own company. 😉
4) Please tell us all about your site and your aims with it.
EasyToBook.com offers over 35,000 hotels in more than 6,000 destinations worldwide. A site for all who need to make a hotel reservation with the best rates and availability (with lowest rate guarantee). We strive to show the most relevant and complete content, in combination with a killer usability. We find it very important for travellers to be flexible. Therefore most bookings are changeable up to 24 hours before arrival and payment is done at the hotel, upon departure. The site is in constant development to achieve an even better (information) offering, user interface, usability and connectivity. And frankly, we are not easily satisfied!
5) Your top 3 destination experiences you’ve ever stayed to date and why?
1) Island hopping in the Seychelles. By far the most romantic trip I’ve made with my girl. Walking on the beaches of Anse sous l’Argent is a very unreal experience. It was very quiet and felt like we were in the movie ‘the blue lagoon’. Scuba diving was even more special, with an up and close encounter with a Whale Shark and tons of other magnificent creatures.
2) Cape Town, South Africa. I almost moved there. What a vibrant city, beautiful people, good partying, amazing countryside, wines to die for, cagedives with Great Whites…. If you like to go off the beaten track, hire a convertible and go to Worcester Glider club and take a flight with one of the instructors. http://www.cgc.org.za/
3) Zermatt, Switzerland. My favorite skiing resort. Although expensive, the area is worth it. Where else in the world can you ski from 3880m and descent to 1500m in one go? The views on the Matterhorn are priceless.
6) Your top 3 accommodations you’ve ever stayed to date and why?
1) Equatorial Bangi Hotel near Kuala Lumpur, Malaysia. Where the monkeys steal your golf balls, the sushi is pure art and the service is unsurpassed. The building is very nicely built in a colonial style.
2) The Westin Grand Cape Town Arabella Quays. Where you can moon the city from the rooftop sauna.
3) The Taj Mahal hotel in Mumbai. Exquisite service, perfect pool and an incredibly dedicated staff that will not let a terrorist attack keep them from going to work. They are rebuilding the damaged floors in record time, an unknowing guest will not notice anything happened there last November. I especially appreciated this hotel, because the night before I stayed in hotel Kushbu, see question 8.
7) Your top 3 most memorable food / wine experiences to date and why?
1) Restaurant Buerehiesel, Strasbourg. This used to be a 3 star restaurant. When the parents retired and the son took over, he decided to keep the great cooking, but drop the stars. That way he could lower the threshold for mere mortals to enjoy the splendid kitchen www.buerehiesel.fr.
2) Muratie Wine Estate, Stellenbosch. One of the oldest estates in the Cape area and my goodness, the thought of the Ansela van de Caab Red wine still makes my mouth www.muratie.co.za/
3) Restaurant Aqua, Hong Kong. Located in Kowloon on the 20th floor overlooking HK island. I had my first ‘fatty tuna’ sashimi there, while the city lit up in the light show and fireworks lighted the sky www.aqua.com.hk/.
8) Your 3 worst destination/ accommodation /food experiences to date and why?
1) Haggis in Glasgow. Perhaps I should have had it before I got sober and hung over?
2) The B&B Villa de Roses in Beau Vallon, Seychelles. Breakfast was the same for the whole 2 weeks. only 1 egg, you couldn’t get 2. Service included a very grumpy lady that moves in slow motion. The location made up for this of course.
3) Hotel Kushbu, Keshod, Gujarat, India. Last May my Indian colleague Bharat got married and didn’t want to mis it for world and flew over there for 1 weekend. (if only I had more holidays). His place of birth was 2 flights and a 3 hour ride away, we were the first foreigners to come there. The nearest hotel was in Keshod, had no shower, no toiletpaper, no towels and beds so dirty, we wrapped our dirty laundry around our pillows. All worth it, considering the ceremonies we attended were beautiful and derived from ancient traditions (they spoke in Sanskrit), and the presence of foreigners (Omri, founder ETB and me) meant a lot for the family.
9) Can you offer the readers 3 destination/ food / accomodation / things to do tips about the city you are currently living in?
1) Steak restaurant Castell in Amsterdam. If you like nice, wood-grilled steak, www.castellamsterdam.nl/.
2) Restaurant Willendorff in Haarlem. My old colleague Michel Boesmans runs the kitchen and does an excellent job! www.willendorf.nl/.
3) Visit Amsterdam on Queensday, wear something orange and act as if you are just as completely bonkers as the rest of us.
10) Any Question(s) you’d expected me to ask that you would like to answer?
“If you didn’t have to work anymore, what would you do?”
He who’s in love with his job, shall not work another day in his life.
My take:
Well done Wouter! Just before the arrival of son nr 2. Thanks! Good luck with the delivery!
A question: What makes Easy to Book different or better than the likes of Booking, Venere and Expedia? Why no Blog?
Awesome scuba shot and good skiing taste, although you really need nice weather for Zermatt, otherwise the lifts close down early in comparison to other resorts in the neighbourhood (been there several times:-).
Update: After years…better l8 than never… Wouter has started his own Blog, Wouter Blog…I just wonder if this is a prelude to him setting up his own company:-)
Last edited by GJE on August 16, 2011 at 1:55 pm
David Meerman Scott about Inbound Marketing
Found at the blog of a Estonian Travel blogger Aivar Ruukel who is also behind an Estonian travel organization Soomaa that organizes trips to the Soomaa National park.
Great stuff about turning around your traditional ways of marketing.