Tripadvisor Expands in China

This was not the post I had in mind about Tripadvisor. However It shows they are not sitting on their hands
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TripAdvisor 300x176 TripAdvisor To Acquire Chinas Second Largest Travel SiteTripAdvisor, committing itself further to the Chinese market, has now agreed to acquire, a flight and hotel search engine and the country’s second largest travel site.
This will see TripAdvisor own two of China’s top ten travel websites along with who it acquired in April. The combination of and will more than double traffic for TripAdvisor Media Group properties in China.
Steve Kaufer, founder and CEO of TripAdvisor says “With both and under our umbrella, we will enhance our ability to deliver trusted content that travelers seek, and further position TripAdvisor for expansion in this fast-growing market segment.”
Founded in February 2000, TripAdvisor was purchased by InterActive Corporation in 2004 and spun off into its travel group of businesses under the Expedia, Inc. name in August 2005.

One thought on “Tripadvisor Expands in China”

  1. I think this is a smart move for the company. My colleagues in Asia tell me TripAdvisor’s presence is a little weaker in that part of the world. Although I don’t know about these websites specifically, it’s probably a good idea to buy them. If they are aiming to be the web’s largest collection of guest reviews, I would rather the coverage be consistent and complete.

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