Category: Marketing

Piclens 1.6.3 update: A Brilliant Must Have Plug In for Photo and Video Browsing

Piclens Screen 1 From ITB2008 Berlin Travel Bloggers Summit 460 pix.jpg
The opening Screen

Some time ago I came across Piclens from the company Cool Iris via a recommendation from Internet Guru Doc Searls. Doc has no search function on his Blog. A severe neglect! At first I couldn’t find his post back.

As an aside: He also recommended Flickrfan in a post Less T, More V , but that is for the Mac aficionados. I have no Mac.

Eventually my persistence did find me Doc’s: Nice Plugin.

Another aside is that a commenter to that post advised to have a look at Photo Synth. I didn’t (yet).
What is Piclens?
Piclens is available as a plug in for Firefox and some other browser flavors to view large numbers of pictures on sites like Flickr. It is an amazing quick way of browsing around a lot of photos. Much quicker than Flickr’s slideshow and also much quicker than Adobe Bridge or Adobe Lightroom of Adobe for those who work with it. Brilliant!

Piclens Screen 3 From ITB Berlin Travel Bloggers Summit 460 Pix.jpg
The Full Screen

My first impression:
Wow! Cool! but you can’t link to the photo you like. This has been fixed with version 1.6.3 and hence I believe it is ready to become a mainstream plug in.

Piclens Screen 4 From ITB Berlin Travel Bloggers Summit 460pix.jpg
The Full Screen with one photo in the centre zoomed in
and following you each time you move your mouse
Piclens Screen 5 from itb2008-berlin-travel-bloggers-summit-460-pix
A video wall alike browsing screen

For these examples I used the ITB2008 Berlin Travel Blogger Summit Flickr Pool.

Piclens Screen 2 From ITB Berlin Travel Bloggers Summit 460 PIX.jpg
A Screen with one photo zoomed in maximally

Be aware!
Today the plug in page of Firefox only offers version 1.6.2 without the tagging and linking possibilities and not yet version 1.6.3 with the tagging and linking! That you should obtain from the Piclens site.

Piclens now for Youtube!

It took me some time to find out how Piclens would work with Youtube. It is only a small indication somewhat forlorn on the site of Piclens:

Piclens screen for YouTube searching
The only way to open a Youtube video search

You always should launch Piclens first from your tool bar where it installs itself. In the Piclens screen you then open the Youtube search tool of Piclens which you find at the top of the Piclens screen.

But then you have something!

Piclens Screen with YouTube Piclens Search

The result of a Piclens search on Youtube. The video starts playing immediately!

I like this instruction video and its song best

Here is the video itself:


The song is “Technologic” by Daft Punk, also a must have:-)

Further goodies

You can download a tool to make your own site Piclens compatible.

There is a WordPress plug in: A must investigate.

Disadvantage
I see one big disadvantage of Piclens. Flickr Photos are uploaded under various licenses and cannot be copied easily. With Piclens you can make a screen dump and avoid the license protection of Flickr easily.

Rest assured: I am not trespassing copy rights here, because most photo’s I showed you are my own.

Post Alia
Today again Philippe Wolff was talking about the perfect storm he sees in the online travel world. See Kevin’s post at Travolution’s Blog. Well I would say this small plugin will definitely add to that storm!

Happy Hotelier – Off to ITB Berlin

Guillaume Thevenot and Albert Barra at WTM

Before I jump in my limousine heading for Berlin, I would like to feature two great Bloggers who I will miss at this summit, pictured here together at WTM in November where the three of us shortly met and unfortunately had no time to get acquainted better. Time is an asset Bloggers have not much of, which reminds me I had not enough time to update the T-List ranking as per March 1 It is almost finished, but publication has to wait until after ITB.

To your left Guillaume Thevenot of Hotel Blogs by Guillaume Thevenot and to your right Albert Barra, author of many Blogs among which: Spanish language Blog Albert Barra Com.

El Blog de un Hotel: A Blog to Market a Hotel Under Construction!

El Blog de un Hotel 01
El Blog de un Hotel (A Hotel’s Blog)

My Blogger friend Albert Barra pointed me to El Blog de un Hotel ie A Hotel’s Blog. [ed: since the opening of the hotel the Blog has been discontinued and removed]

Not that I am able to read or write Spanish, but with the help of Google Translate (Beta) I can at least assume I know a bit about what El Blog de un Hotel is posting about.

I like the concept: The Hotel talks to the reader while being built and is meandering in its posts the same sort of way I am meandering myself in this Blog. It keeps its name and brand and location secret. It will be located in Spain and will open 365 days after the Blog started. As the Blog started September 25, 2007, the hotel will open in September 2008.

The last post shows us interesting Artist Impressions of the mystery hotel’s design like this:

El Blog de un Hotel 02

It features two clever ways of building traffic:

  1. If you Blog about me, I will give you a link back: So Bloggers link to me!
  2. If you guess me out, You may gain a freebie hotel night …..

Both may create their own buzz, or maybe even hype….

I will follow the developments with interest.

Last edit August 2009:
Alas the Hotel is the Madrid Eurostar, but it appears the blog has been wiped.

The landing page says: Translated via Google:

Blog of a Hotel

Hola a todos.
Hello everyone.

Como sabéis ya soy una realidad. As you know I’m already a reality. El pasado 9 de enero abrí mis puertas para empezar a recibir huéspedes. On January 9 I opened my door to start receiving guests. De momento todo va muy bien, pero estoy desbordado de trabajo: coordinando los montajes de las habitaciones, controlando la calidad de mis desayunos, poniendo a punto mi Well Health Club y dando una cálida bienvenida a todos los que ya han querido conocerme.
At the moment everything is going very well, but I am overwhelmed by work: coordinating the assembly of the rooms, checking the quality of my breakfast, my point being Well Health Club and giving a warm welcome to all who wanted to know.

Por todo ello, y lamentablemente, me será imposible seguir manteniendo activa esta bitácora . Therefore, unfortunately, I will be impossible to keep this blog active. Hemos compartido mucho juntos, he aprendido un montón de vuestros comentarios y espero que, a lo largo de este año vosotros también hayáis disfrutado con mis comentarios y descubriendo mis interioridades.
We shared a lot together, I learned a lot from your comments and hope that throughout this year you also you have enjoyed my comments and finding out my insides.

Ya se ha empezado a contactar a los ganadores de los diferentes premios, pero si estáis impacientes, podéis enviar un email a.
Has already begun to contact the winners of the awards, but if you’re impatient, you can send an email to email

Como dicen los humanos, esto no es un adiós sino un hasta pronto.
As the human, this is not a goodbye but a see you soon.

…It was a very nice and creative example of marketing via a blog… I am really surprised they simply threw away all the good work…