10 Questions For (33): Patrick Goff of Hoteldesigns

I’m glad to continue my favorite series of interviews with those of interest in the hotel and travel community. Today I like to introduce Patrick Goff @HotelDesigns to you.

1) Who am I?

Good Question.  I have been asking myself for at least 40 of my 63 years. Was it Descartes who said, “I think therefore I am”? Well I create, and this defines me.  As a small boy I was in trouble when I caricatured an uncle as a great ape so successfully that for twenty years he held a grudge about the teasing he got from his brothers.

In the 1960’s, the greatest decade of the 20th century, I was at Art College at Bath Academy. Listening to the Beatles and Stones, going to Zappa concerts and discovering what a great invention the Pill was. Art College in the mid to late sixties was an amazing mind expanding experience.  I was a studio assistant to artists as well as finding my own artistic voice.

There followed some 15 years in which my goal was only to work as an artist, an activity that saw me having 3 shows a year and interviewed on radio, TV and national press. My work is in private and public collections alike. I taught in art colleges for a while. Then marriage changed the landscape, along with a critics review in the Guardian that led to me withdrawing from public exhibiting.

I still paint, and look forward to doing more in the future, but I no longer exhibit. Of course I also now spend a great deal of time photographing hotels, and HotelDesigns provides an outlet for my creativity through photography and writing, albeit somewhat ironically as a critic.


2) What do I like about what I do?

After some twenty years designing hotels I wanted more than to be a working designer. I started HotelDesigns by chance and when divorce forced me to leave the award winning design practice I had built, I used the site to create a magazine about the work of the hotel design profession, much underrated by hoteliers for the contribution it can make to an hotels profitability and popularity.

Editing HotelDesigns, with its 80,000 readers a month, is challenging. Almost as challenging is making it pay. My magazine differs from most in that we actually visit the hotels we write about, and we insist on taking our own photographs. This makes production slower and more costly but has given me the pleasure over the last eight years of visiting 27 countries on four continents to write my Reviews and Miniviews of hotels. No longer just written by me, I now have a staff of two reporters and one freelance writer who contribute, as well as support staff.

The real fun is in the travel and looking at the range and breadth of hotels provision, the variation in standards and discovering gems such as Haagsche Suites.

3) What Don’t I like?

I don’t like the constant selling, fighting with the bank and struggling to be profitable. I don’t like flying, which used to be an adventure and have some romance but is now, at every level, a degrading, dehumanising and uncomfortable experience.

I especially don’t like four star hotels claiming five star status, abetted by corrupt rating authorities who don’t enforce their own guidelines. I particularly hate accountant driven design decisions in so-called luxury hotels, where bathrooms don’t have separate walk-in showers as well as soaking tubs, where concepts of luxury are compromised by penny pinching attitudes. I especially dislike buildings where it is obvious that there were cost overruns in the construction phase that have been recovered by cutting the finishes budget – the bit the guest really notices.

4) About HotelDesigns and its Aims.

HotelDesigns aims to promote the work of the specialist hotel design fraternity. Interior design is different to architecture, and hotels should be designed from the inside out. Nor should good design be expensive so we cover all standards from the basic hotels like Etap through to the top luxury establishments. We try to show how so-called B&B’s like Haagsche Suites are designed to a standard that embarrasses high flown neighbours such as the Meridien Den Haag.

We try to be a picture rich environment so that details such as the skirting board design, or wash hand basin panel design can be seen clearly. We aim to be a one stop resource where designers and hoteliers alike can find inspiration, ideas and those who can help them realise those ideas.

We carry a sourcing Directory (free to use) which has global contract only suppliers, contractors and a list of hotel experienced designers. No retailers here, and people with genuine expertise to share.  Companies in the Directory come from Europe, India, China, Middle East and North America.

Our DesignClub provides information such as standards guidelines, details of hotel groups, a Gallery which currently has over 15,000 images and to which we add about 500 a month, mainly of hotel interiors. It also details Hotel Groups development plans, economic forecasts and analyses of our industry.

Everything we do remains available on line – and archive of over 150 hotels looked at in depth with another 7,000 articles which include articles on Spa design, on Branding in Hotels, on the history of Design through the Bauhaus for example. There are articles on colour, on ‘going green’ and profiles of leading designers and supply companies.

This is a rich resource for those wanting to see what is happening around the world as well as a growing history of hotel design in the 21st century.

5) My top 3 Destination Experiences

About four years ago I discovered Bushmans Kloof in the Cederburg Mountains of South Africa. I have characterised it as a little piece of heaven on earth. It is losing its innocence now it has been in Condé Nast and has had an all weather road constructed to it – in winter last time I was there it was cut off by rain turning the road into an impassable morass. When I went back I was prepared to be disappointed but enjoyed it as much as ever.

Second would be Damaraland in Namibia. Brilliantly designed, not so brilliant as an hotel operation, but mind blowing scenery. To have a leopard purring loudly outside your bedroom door is unnerving when your partner says go see what it is.

Thirdly Berlin. For me seeing Europe’s most exciting city during its rebirth has been memorable and still excites. I stayed in several excellent hotels but the Radisson Blu with its remarkable fish tank, making the whole thing a memorable destination experience.

6) My Top three accommodations

I’d measure this by the ones my girl friend says we have to go back to one day. They would include, you’ll be please to hear, Haagsche Suites! There are many to choose from but the Marine in Hermanus is one she insists we go back to, another which I have never featured, but we go back to quite frequently is a Relais du Silence in Luxembourg, which I am selfishly going to keep to myself.

7) My Top 3 food/wine experiences

Best has to be the memorable lunch at Gidleigh Park with Michael Caines in the kitchen. Beautiful day and the most memorable meal by a Michelin starred chef.

Secondly lunch in a South African vineyard, watching baboons walk past about 50 metres away whilst drinking a chilled South African white, flinty and pale.

Thirdly dinner overlooking the waterhole on the edge of the Etosha National Park in Namibia (Ongava Lodge is a Review waiting to be written)with an parade of rhino, giraffe, gemsbok, and (my favourites) guinea fowl by the hundred processing past, with a local red wine washing down char grilled Springbok

8) My 3 Worst destination Experiences

Can I name them without giving offence I wonder? The spa in Hungary which had no doors on the treatment rooms, windows open to the gardens beyond where the masseuse had put shawls across for privacy, and a sound system that was a ghetto blaster in the corridor outside the treatment rooms. Someone though it a good idea to add a water system that ran at 5-bar, giving a shower that created its own cloud patterns in the bathroom it was so powerful, and which flayed you alive when taking a shower. Food was buffet bad, like a holiday camp.

The Budget Hotel chain I couldn’t write about because of the semen stains on the bedcover and carpet, the delaminated suspiciously stained toilet seat (the photographs will never make it into the Gallery in the DesignClub). Staying on a Sunday with it on a business park where there were no restaurants for miles.

The five star hotel in Holland where the dining room chairs were too low, the wardrobe rails too high to reach and where the bottle bank, emptied at five in the morning, was underneath my bedroom window. Food service was unmemorable and would have to have been wonderful to overcome the annoyance at the poor design.

9) Tips for London

If you like shopping, the newest five star, the Arch is nearly on Oxford Street. For a bargain haggle with the Grange St Pauls at the weekend, or the Marriott West Quay – both primarily serve the business market and offer cut price quality rooms at the weekends.

Near St. Pauls is what is currently my favourite London restaurant, North Bank, but I like to take visitors to the Old Cheshire Cheese just off Fleet Street. Refurbished after a fire in 1666, this has a chair marked as being where Charles Dickens sat. Redolent of history, it serves traditional British food which has delighted everyone I have taken there. A Belgium friend wondered why British food had such a poor reputation after a steak pudding and a helping of Spotted Dick.

On a wet day a museum or gallery- my favourite being either the Geoffrey Museum in the Kingsland Road, with its history of English interiors, or the Museum of London after its recent refurbishment. But then I also love the Imperial War Museum which surprises with the second largest collection of British art after the Tate, all themed around war – it still commissions War Artists and shows their work.

The Fish tank in the Berlin Radisson Blu hotel

10) Any other question I like to answer?


My take:

A couple of years ago I was able to lure Patrick over to The Hague to inspect my Haagsche Suites. Only because he had scheduled to review another hotel in The Hague, he finally gave in to my persistence and came. Although (off course) I knew we had done a good job, his prize really surprised me, especially because I find that our big brother competitor here in The Hague had done a good job with their renovation. Patrick also wrote our first review on TripAdvisor. That made us number 1 hotel of The Hague for a long time. We fell back when the TripAdvisor review algorithm began to chime in with putting more value to recent reviews than old reviews. Currently we’re back on number 3 after a long period of neglect on my part.
So a threefold thank you now to you Patrick:

  1. For giving in to my persistence and writing a very thorough review of our small hotel.
  2. For writing our first ever TripAdvisor review
  3. For writing this wonderful interview and surprising me with even more prize.

This keeps the small struggling luxury hotelier going 🙂
I do love your photography and certainly will take you on your invitation for a good English pub bite!


In 2013 Patrick has moved to Seaford and maintains two blogs: Goff Goofs Off and Patrick Goff Com /Blog

Chateau Eza – an Eagle’s Nest Hotel

Chateau-Eza-IMG_8185Full Moon and a view on St Jean Cap Ferrat

Chateau-Eza-IMG_8198An excellent place for Super Yacht spotting, here the 90m Lauren L, built in 2002 in Germany

Last year we took a few days off from our hectic life as hoteliers to visit the south of France.

I was able to make a last minute reservation for one night in a suite of the magnificent Chateau Eza.

However, there are a couple of things to note:

  • Eza is the old name for Eze. It is a little picturesque medieval and hence car free village on a rock approximately 500m above sea level with a magnificent view of the Mediterranean. It is the first village west from Monaco and not far from Nice and Nice Airport. It is draped like an Eagle’s Nest on a steep hill. Hotel Chateau Eza is situated on top of the village, about 20 minutes walking on a steep uphill path, partly with stairs. It’s an excellent place for Yacht spotting.
  • If you travel by car like we do, you should be aware that Eze village is a bit of a tourist trap with few parkings. On busy days it is hardly possible to park your car somewhere in the neighborhood of the entrance to the village. Many buses drop by. If you want to make a day trip by car to for instance Monaco or Nice, it takes about 1/2 hour before you reach your car and you have no guarantee you’ll find a parking spot when you return after your trip.
  • Eze can be foggy, even if the rest of the Riviera is sun blazed. Just be aware of this, if you booked for the view as we did.
  • They run an excellent restaurant, but they don’t give hotel guests a guaranteed seat for a session in the restaurant, what amazed me for a 10 rooms only hotel.
  • Checking in into the hotel is a somewhat peculiar experience, as there is a little office for the concierge in the main street not far from the car park, approximately a mile downhill form the hotel entrance itself. The hotel site is not clear about this feature. It should be in my opinion. The confirmation of the reservation gives some directions, but are not very clear. The porter does a good job bringing your luggage to the hotel. All in all it took us 2 hours from arrival by car until we were checked in.
  • Friends of us stayed somewhere in the not too distant neighborhood, and we would have liked them to meet us at the hotel for lunch, however when we were settled Eza had closed the kitchen, notwithstanding they advertise, even today, on their site: Tapas service and à la carte salads are served from 12h30 to 18h00. Moreover with a 5 stars rating you may expect 24/7 room service for tapas and salads. No flexibility at all and that annoyed me most.
  • As a final observation: The neighborhood is rocky. On the night vision photo above you look West and see the light glow of Nice behind the hill and the traffic on the secondary road. It means if there is no wind, there is a lot of traffic noise amplified by the steep rocks around. Traffic goes on all night.

All in all it was quite an, but not so quiet, experience which I won’t repeat.


After a wonderful, but bit hazy, breakfast on the terrace we left for the Burgundy region.

Mondrian Soho NYC Opening Soon

Mondrian Soho

Mondrian Soho NYC Opening Soon

Mondrian Soho NYC Opening Soon.

Via Hotels Feel

Hotelier Ian Schrager into Chicago Ambassador East Hotel?

Ian Schrager

According to Chicago Business Ian Schrager is negotiating with the present owners to buy the 285-room Ambassador East with its “Pump Room” restaurant at 1301 N. State Pkwy in Chicago. Not really a “boutique” size property I would say. But comments are that he could be the man to re energize this 1926 built landmark hotel.

East Ambassador Chicago Pump Room Bar

Reportedly Peter Dumon and David Bossy, the present owners, have settled on a $25-million offer from Ian. Together with a former local partner they paid $44.5 million for the hotel in December 2005. What a sumptuous loss for a sumptuous hotel!

Am curious whether this acquisition will breath some new life in the Marriott – Schrager partnership named Edition Hotels that was announced with a lot of pomp in January, 2009 and not much in the news lately.

The Mr & Mrs Smith Presentation (Winding Down from the T-List – PhocusWright Travel Blogger Summit #ITB09 in Berlin part 2)


It is really refreshing when you are sitting at a conference with presentations and discussions of travel and hospitality and tech types who only seem interested in their good self or their own product or service and are not outgoing and not interested in the guest, their clientèle, or only maybe in the money of the guest, to get a presentation of a really passionate couple. James Lohan and Tamara Heber-Percy (see also my interview with Tamara) , the husband and wife who founded the Mr and Mrs Smith Collections under the caption: Luxury and Romance meet Technology.

Yes, I agree. It’s all about Respect!

They both come from a completely different background than travel and hospitality. Again their success shows that innovations in this industry frequently come from those outside the industry.

They started out with the production of the Mr & Mrs Smith guides. They described their difficulties with getting the guides published. Never before was a guide produced with one editor and one photographer for all properties. Eventually they decided to pyblish the guide all by themselves. The interesting thing is that added to the guides is a Mr and Mrs Smith membership card which gives the holder some extras as upgrades or a little present from their shop. That gives the brand a tremendous crowd to source from.

They are adamant about the properties being inspected by themselves or a member of their team of +40 in the meantime, because they strongly believe you cannot review a hotel properly without having experienced the look and feel of the place. In addition they sometimes team up with unusual partners for the hotel industry like lingerie brands. They also understand that you sometimes want to stay in a self catering accommodation or luxury chalet, rather than a hotel.

They seamlessly have merged their Blog (in the air since July 2005) into their main site. However Tamara was already out there scoring whatever was said about the brand in 2004: Shortly after I became aware of their guides via a post of my fellow editor Willem Vos at the Dutch language Weekend Hotel Blog she already commented there – note the date of the comment is not correct, as Willem had some problems in 2008 to migrate the blog to his new platform running on Ruby on Rail…whatever that may be, but I know I made the comment already in 2004-.

Here you see some footage of one of the rather unconventional and hilarious ad they presented at the keynote.

If even Gesa Noormann of Escapio says in a comment under Kevin’s Travolution coverage of the presentation:

Thanks Kevin for the fab article. Despite the fact that Mr and Mrs Smith are Escapio’s UK competitor, I can’t deny that their presentation was fantastic!

then you know your presentation was good even if you were dead tired.

Some personal notes:
I don’t understand jot from what Kevin’s caption means: “Corporate Barbarism does not begin at home say The Smiths”, but that could be my Dunglish.

If you are curious to see who the guy behind Escapio is look here. Even if I say it myself, I like the picture.

I think Willem should start talking with the two portfolios mentioned here, Mr & Mrs Smith and Escapio, or alternatively they should start talking with Willem, to see if there are possibilities to team up to cover The Netherlands and Belgium better than they do now separately.

Added March 24, 2009:

Via twitter I got the link of the same video on their site: Mr & Mrs Smith | Get a Room!. It has a bit better quality than the YouTube one