High Syndicate: Great Help for Hoteliers such as Jumeirah

Burj Al Arab by Tigger 2008
Burj Al Arab by Tigger 2008

Just by coincidence I noticed someone landing here via Jumeira Knowledge base

I already knew a lot is going on at High Syndicate, sister of WiWiH: Many Hoteliers use it as as a closed group repository. I assumed access only for the insiders of the big hotel chain in question and I had never imagined the wealth of knowledge available for the hotelier and how easy it is to navigate:

On the landing page you get :

    the 5 last

  1. Tripadvisor Reviews of your hotel Portfolio, so you don’t have to click through The Tripadvisor site
  2. Items of Industry News, and I know High Syndicate has a good portfolio of industry news
  3. Posts of Travel Bloggers who syndicate their content with WiWiH
  4. and a

  5. Google enabled search function dedicated for the knowledge base of the hotel chain in question

Then you have separate tabs for:

  • “Tripadvisor” with a great submenu per property
  • “In the media”, i.e. what others write about your hotels
  • “News” i.e. Travel and Hospitality Industry News from the High Syndicate news portfolio
  • “Blogs” for Travel and Hospitality blog content
  • “Documents”, mainly Travel and Hospitality Industry studies, like HitWise reports for travel sites
  • “Events” related to Travel and Hospitality that are upcoming

Knowing the two sites High Syndicate and WiWiH, I knew about all those functions and possibilities, but I had never seen them grouped together in such clever and easily navigable way.

It is not a loud screaming design.

I wonder how the hoteliers would do themselves, if they would apply the same simple principles for their own websites instead of those bleary screens with pop ups and a lot of clutter.

Guest Reviews do not only tell you something about the hotel, but also about the reviewer:

Apart from all, I was very interested to be able to quickly flip through their Tripadvisor guest reviews, because Jumeirah is the operator of the famous Dubai flagship hotel (7* they claim) Burj Al Arab. They get good reviews but amazingly also some very negative reviews and some that say more about the guest than about the Hotel. For Example:

  • BAD

    i thought that one’s stay at the burj al arab would be rather splendid and i was extremely foolish to think so. as i arrived at the airport on first class from emirates we were taken by helicopter to the hotel. My gucci gown was ruined on the arrival and the sun was to bright so i had to close one’s eyes for much time when we arrived we were handed oil in our hands that wouldn’t come off for a while and our butler got in the way. the room was poor and the building and rooms bog standard. One would never go there again and would compare it to the dorchester hotel in london which is utterly ridiculous.never shall i set foot here again.


    Seems like a bogus report to me. The reviewer has no other reviews

  • Awsome, but dissappointing

    I’ll start by saying the room and building itself are just an awesome site – don’t get me wrong. And just to say that I’ve stayed at the Burj Al Arab will be something that I really don’t ever anticipate knowing anyone else will be able to match in my group of friends. However, I was disappointed by some of the service provided. For the money paid – I was expecting to be wowed! The check-in was a bit of a cluster and the check-out was as well. In fact, the entire stay went to h#$% once we recieved our checkout bill. They have no real organized way to control the madness down at the entrance and they are trying to get people onto shuttles/taxi’s/incoming passengers/etc and you are in the middle of the maddness. The fitness center was lacking as well for such a nice place! It was nothing better than a hilton fitness center. All in all we don’t regret staying there – but we will never do it again – merely for the price.

    An Hilton Aficionado who wanted to buy bragging rights, but found out he paid dearly. Which makes me think that this is an example of the Long Tail effect of a really loyal guest. If they stay somewhere else they will thumb it down!

  • An outcry about Al Qasr at Madinat Jumeirah Dubai:

    My husband and I arrived at Al Qasr on 7th June and were to check-out and depart on 9 June from Al Qasr at Madinat Jumeirah, Dubai on an Emirates flight to Paris scheduled for 08:20hrs. In order to save time in the early morning before our scheduled departure from the hotel, we completed check-out formalities and settled our hotel bill just before midnight on 8 June 2008. We also requested a wake-up call at 05:00am the following morning as we had an Emirates limousine scheduled to pick us up from Al Qasr at 06:00am for our 08:20am flight (as we had already completed the online check-in procedure, we were required to arrive at the airport 90 mins before departure).

    We promptly received our wake-up call from the hotel staff at 05:00am as requested and waited patiently in our room till 06:15am for a call from the hotel staff to announce the arrival of our pick-up and finally called Emirates to find out why the car had not yet arrived. We waited another 5 mins on the phone till the Emirates representative made inquiries about our scheduled pick-up and came back on the line to inform us that the limousine had in fact arrived at the hotel as scheduled at 06:00am and that the driver had also requested the concierge on duty to inform us of the arrival of our Emirates pick-up. Unfortunately, the concierge a gentleman by the name of Mr. Rauf refused to inform us about the arrival of the car and told the driver that he was not allowed to disturb his guests at that hour and therefore sent the driver away! The driver left the premises and reported the incident to Emirates airline, making sure to mention the name of Mr. Rauf for the record.

    We immediately called Service One from our room to inform them of the incident and asked for Mr. Rauf to ask him why he had done such a ridiculous thing! As we were already late for our flight, I told Mr. Rauf to meet me downstairs. Upon meeting Mr. Rauf at the entrance of the hotel and demanding an explanation for his actions, we were treated with complete indifference and not even given an apology! We also asked how he could do such a thing when we had asked for a wake-up call from the hotel at 05:00am, to which he shrugged and mumbled something about not being able to trace the wake-up call. To make things worse, he did not even have the courtesy to arrange for a complementary airport transfer for us considering it was clearly his fault that the limousine had left without us. He asked the doorman to get us a taxi for the airport for which we ended up paying Dhs 95 upon reaching the airport.

    Needless to say, the experience has been shocking and pathetic coming from a hotel of it’s repute and will prevent us from ever returning at any of the Jumeirah properties. The unprofessional behavior of Mr. Rauf indicates a serious deficiency in the training of the hotel personnel and even a lack of common-sense amongst it’s employees. I believe that if a prestigious hotel like Al Qasr is unable to meet such basic expectations of it’s guests (that even a 3-star property would definitely see to) it is simply not worthy of it’s reputation and definitely not worth paying big buck for!


    Poor Mr Rauf was a bit sleepy and didn’t want to disturb his guests. I have the feeling the guest in question is to blame as well. If time is of essence, I would check and double check and would certainly not wait as a lamb in my room, but at the front desk to wait for my driver. Secondly I wouldn’t waste time by telling Mr Rauf he was such a dumbass. I rather would request an immediate solution…..I believe the Hotel should politely but resolutely point that out. Probably the lady is still simply mad about her own mistakes.

Worth a closer look! I am wondering whether they will make it password protected after this post.

And Yes! Soon after publication of this post, they put a relocation to Jumeirah’s main site in the High Syndicate landing page: Henri Roelings was watching me ­čÖé

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