When, after a long flight, you are awaiting a bit groggily at the airport luggage check out for your luggage to appear, it can happen that your suitcase travels three times the carousel without you noticing it. At least that has happened to me. That won’t happen anymore when you apply the “Pop Top personalize your luggage idea” of Public, a British design studio working in a range of fields from graphic design to product design.:
PopTop is a new type of hard-shell luggage. Using a matrix of multi-coloured dots to create a glossy surface graphic, the further one gets away from the piece, the clearer the image becomes. Lines will initially be limited to a few designs, but PopTop hope to make a web-based design-it-yourself range in the future. Public was charged with delivering the concept as well as a PDF presentation to take to retailers.
Love the idea.