I came across Juliana Loh’s site JulianaLoh.com and found the link to these 3 poetic short stay films, used to draw attention to Chinese hotels.
Philip C Wolf of PhoCusWright
What the hell is Moxie?
One of the gurus in travel marketing is the very passionate Philip C. Wolf, president and CEO of PhoCusWright, a travel marketing think tank. At one of his conferences, at ITB Berlin 2009 he teached his audience that under the present economic circumstances “You need a lot of Moxie”. I didn’t have a clue what that meant. It was later explained to me that maybe you can translate this into “You need a lot of balls” or, “You need a lot of creativity”, or “You need a lot of perseverance”. So far so good.
Until today another passionate marketing guru and gifted blogger and speaker, Seth Godin posted a story on his blog: Everyone is clueless about a guy with a lot of Moxie, John Ness of in Los Angeles:
You don’t want to [adress] everyone. You want [to address] the right someone.
Someone who cares about what you do. Someone who will make a contribution that matters. Someone who will spread the word.
As soon as you start focusing on finding the right someone, things get better, fast. That’s because you can ignore everyone and settle in and focus on the people you actually want.
Actually that’s my whole point. That’s what I’m trying to as a hotelier when I want to convince someone to stay in my little luxury hotel.
At the end of the video below John Ness explains where Moxie comes from. You can drink it and he sells it: “It’s is the only soda that made it into the dictionary with it’s own meaning”.
Great story of John Ness. Wow! If only I could get such a thumbs up by Seth Godin:-)
So I learned a bit more about Moxie. Thank you Philip, Seth and John Ness for sharing this. (afterthought: John would be an excellent blogger)
How would you explain Moxie?
It is really refreshing when you are sitting at a conference with presentations and discussions of travel and hospitality and tech types who only seem interested in their good self or their own product or service and are not outgoing and not interested in the guest, their clientÃ¨le, or only maybe in the money of the guest, to get a presentation of a really passionate couple. James Lohan and Tamara Heber-Percy (see also my interview with Tamara) , the husband and wife who founded the Mr and Mrs Smith Collections under the caption: Luxury and Romance meet Technology.
They both come from a completely different background than travel and hospitality. Again their success shows that innovations in this industry frequently come from those outside the industry.
They started out with the production of the Mr & Mrs Smith guides. They described their difficulties with getting the guides published. Never before was a guide produced with one editor and one photographer for all properties. Eventually they decided to pyblish the guide all by themselves. The interesting thing is that added to the guides is a Mr and Mrs Smith membership card which gives the holder some extras as upgrades or a little present from their shop. That gives the brand a tremendous crowd to source from.
They are adamant about the properties being inspected by themselves or a member of their team of +40 in the meantime, because they strongly believe you cannot review a hotel properly without having experienced the look and feel of the place. In addition they sometimes team up with unusual partners for the hotel industry like lingerie brands. They also understand that you sometimes want to stay in a self catering accommodation or luxury chalet, rather than a hotel.
They seamlessly have merged their Blog (in the air since July 2005) into their main site. However Tamara was already out there scoring whatever was said about the brand in 2004: Shortly after I became aware of their guides via a post of my fellow editor Willem Vos at the Dutch language Weekend Hotel Blog she already commented there – note the date of the comment is not correct, as Willem had some problems in 2008 to migrate the blog to his new platform running on Ruby on Rail…whatever that may be, but I know I made the comment already in 2004-.
Here you see some footage of one of the rather unconventional and hilarious ad they presented at the keynote.
Thanks Kevin for the fab article. Despite the fact that Mr and Mrs Smith are Escapio’s UK competitor, I can’t deny that their presentation was fantastic!
then you know your presentation was good even if you were dead tired.
Some personal notes:
I don’t understand jot from what Kevin’s caption means: “Corporate Barbarism does not begin at home say The Smiths”, but that could be my Dunglish.
If you are curious to see who the guy behind Escapio is look here. Even if I say it myself, I like the picture.
I think Willem should start talking with the two portfolios mentioned here, Mr & Mrs Smith and Escapio, or alternatively they should start talking with Willem, to see if there are possibilities to team up to cover The Netherlands and Belgium better than they do now separately.
Added March 24, 2009:
Via twitter I got the link of the same video on their site: Mr & Mrs Smith | Get a Room!. It has a bit better quality than the YouTube one
I admit I’m a bit influenced by my Dear Quilting Wife, but I keep repeating my only prediction for 2009 and beyond: The Future is: Back to Knitting.
Now I can connect knitting with travel, since I found the Blog Textile Travel: They advocate Travel to Knit!
First I thought “How on earth can textile be an excuse for traveling?” Stupid thought, I concluded, when I remembered that DW used to organize bus tours to various Quilt Exhibitions across Europe successfully for a couple of years, and that I even traveled with her to one in Barcelona, which was actually my first and only visit of Barcelona.
Via Textile Travel I found out in August 2009 there is a cruise scheduled in the Mediterranean by the Holland America Line (Yes originally a Dutch firm, presently with its seat in the Dutch Antilles) for yarn aficionados like knitters and crocheters. Here is the Travel plan and Registration From. So they also Cruise to Knit!
From there to the site of one of the Cruise Guides Knot Just Knitting by Prudence Mapstone who has an amazing creativity and who Travels by Knitting if you look at her Workshops and Tours for 2009….
But you can also reverse the caption in Knit to travel. If you consider how much the tiny pieces of textile they call a bikini cost you as opposed when you knit or crochet it yourself:-)
Prudence could also inspire you to knit and to travel and leave your knitting as an enrichment of the landscape:
Photo by Christl Rijkeboer
Another fiber artist, but now a Dutch lady who is intrigued by Human Hair, Christl Rijkeboer, could inspire you to keep yourself warm when traveling with this bivouac.
Hah and in between I found a Down Under Guerrilla Knittin Lady Blog:Lol.
From time to time images of this bookshelf with the 7 books of the world’s most important religions came along on my computer. It is a habit in many European hotels to have a Bible available.
I believe it is about time with the world shrinking and shrinking by all the traveling we do, to have the 7 religion books side to side available in every hotel room to enable us travelers to take notice of all these religions and to create more respect for each other.
Quote from Swell Future:
5,084,000,000 people, 5,360 pages, 3,700 years, 243 countries, 7 books, 1 shelf. For the first time, the world’s most influential religious texts are brought together and presented on the same level, their coexistence acknowledged and celebrated. JUXTAPOSED: Religion is the first in the Juxtaposed series of curated bookshelves.
Juxtaposed is an idea from the Dutch – American designers couple Mike and Maaike
What would you say?