El Blog de un Hotel: A Blog to Market a Hotel Under Construction!

El Blog de un Hotel 01
El Blog de un Hotel (A Hotel’s Blog)

My Blogger friend Albert Barra pointed me to El Blog de un Hotel ie A Hotel’s Blog. [ed: since the opening of the hotel the Blog has been discontinued and removed]

Not that I am able to read or write Spanish, but with the help of Google Translate (Beta) I can at least assume I know a bit about what El Blog de un Hotel is posting about.

I like the concept: The Hotel talks to the reader while being built and is meandering in its posts the same sort of way I am meandering myself in this Blog. It keeps its name and brand and location secret. It will be located in Spain and will open 365 days after the Blog started. As the Blog started September 25, 2007, the hotel will open in September 2008.

The last post shows us interesting Artist Impressions of the mystery hotel’s design like this:

El Blog de un Hotel 02

It features two clever ways of building traffic:

  1. If you Blog about me, I will give you a link back: So Bloggers link to me!
  2. If you guess me out, You may gain a freebie hotel night …..

Both may create their own buzz, or maybe even hype….

I will follow the developments with interest.

Last edit August 2009:
Alas the Hotel is the Madrid Eurostar, but it appears the blog has been wiped.

The landing page says: Translated via Google:

Blog of a Hotel

Hola a todos.
Hello everyone.

Como sabéis ya soy una realidad. As you know I’m already a reality. El pasado 9 de enero abrí mis puertas para empezar a recibir huéspedes. On January 9 I opened my door to start receiving guests. De momento todo va muy bien, pero estoy desbordado de trabajo: coordinando los montajes de las habitaciones, controlando la calidad de mis desayunos, poniendo a punto mi Well Health Club y dando una cálida bienvenida a todos los que ya han querido conocerme.
At the moment everything is going very well, but I am overwhelmed by work: coordinating the assembly of the rooms, checking the quality of my breakfast, my point being Well Health Club and giving a warm welcome to all who wanted to know.

Por todo ello, y lamentablemente, me será imposible seguir manteniendo activa esta bitácora . Therefore, unfortunately, I will be impossible to keep this blog active. Hemos compartido mucho juntos, he aprendido un montón de vuestros comentarios y espero que, a lo largo de este año vosotros también hayáis disfrutado con mis comentarios y descubriendo mis interioridades.
We shared a lot together, I learned a lot from your comments and hope that throughout this year you also you have enjoyed my comments and finding out my insides.

Ya se ha empezado a contactar a los ganadores de los diferentes premios, pero si estáis impacientes, podéis enviar un email a.
Has already begun to contact the winners of the awards, but if you’re impatient, you can send an email to email

Como dicen los humanos, esto no es un adiós sino un hasta pronto.
As the human, this is not a goodbye but a see you soon.

…It was a very nice and creative example of marketing via a blog… I am really surprised they simply threw away all the good work…

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