The Happier the Hotelier, The Happier the Guest
Yesterday our Queen Beatrix celebrated her birthday. Painful that I forgot to post this yesterday, especially since I had made a couple of my own portraits of her last year. She has a beautiful smile! Hasn’t she? A belated happy birthday to the Majesty!
Disclosure: These photos are cropped. That’s all photoshopping I’ve done.
Nice footage from Dutch Television NOS of a not so nice accident. In Zwijndrecht, a little town south of Rotterdam, where I have lived quite some time, there is a big fire of presently 2 wagons filled with ethanol (a sort of alcohol). At the Kijfhoek emplacement, the location of the fire, there are hundreds of other wagons stationed around the two burning wagons that may contain serious hazardous chemicals. This happens within a week of another huge chemical packing company fire a couple of miles south at Moerdijk.
Am glad I’m living in The Hague now and that I’m not down wind from the fire which is approx 40 miles from where I live.
Bavaria, a small Dutch beer brand engages the stunning Dutch wife of one of the Dutch football (or soccer if you wish) players, Sylvie van der Vaart, to present its new marketing tool, The Dutch Dress (originally they coined it the Dutchy Dress).
You get The Dutch Dress free whenever you buy a crate of their beer, but you can buy it as well without the beer. Over 200k dresses have been sold by now.
The presentation of the dress gets a bit of attention already.
Sylvie announced she will wear the dress at the WorldCup matches…some journalists already whisper that will cause havoc with the Dutch Football Association, because their main sponsor is another beer brand. Noteworthy a brand that doesn’t hesitate to do some guerrilla marketing of its own.
The Dutch beer label provides a couple of Dutch and South African Babes with free tickets for the match Denemarken-Holland.
They enter the stadium disguised as fans of the Danes. During the match they strip down to the Dutch Dress and start singing. Several heads up shots follow.
Officials of the FiFa order them to leave the stadium, because the head sponsor of the WorldCup is another beer brand and this is forbidden. They do not comply immediately. Thereupon the babes are taken into a room of the stadium for interrogation by the South African Police. The South African babes are released after interrogation, but the Dutch babes allegedly organizing this ambush advertising campaign are arrested the next day and taken to the police station for further interrogation. Their passports are taken in and they have to go on trial and could face 6 months of jail, because Ambush Advertizing is against the law in South Africa….changed so by virtue of the contract South Africa signed with FiFA to get the WorldCup to Africa.
The Dutch foreign minister is already taking diplomatic steps and requested the South African ambassador explanation.
An English television reporter seems sacked because of he allegedly had provided the tickets for the ladies from his ticket allocation for members of his family…
Here is the Youtube footage of the act itself:
Off course this is a variant of guerrilla marketing. I love it! Not only advertises it the beer label, but also the fact that our Dutch ladies are stunning creatures. But should you be labeled as a criminal for this? Apart from a very tiny Bavaria label in the dress there is no clear Bavaria logo. An orange dress is a dress is a dress…nothing else..
South Africa has specifically enacted anti Ambush Advertising laws when they signed up with FiFa for this WorldCup. If this is true we should start to boycott FiFa. For South Africa this could mean that it sinks in the esteem of the international public opinion, just because it has already a history of lack of freedom of speech. It should never have given in to this requirement.
Does FiFa need this to protect it’s rights? My suspicion is FiFa’s actions just get the opposite of what they tried to achieve, because of the outcry their action creates in social media.
What is your take?
Update
On June 22, 2010 the prosecutor dropped all charges in the South African court after a delay of 3 hours. Reportedly so instructed by the South African Government and also reportedly because Bavaria and Fifa had reached an undisclosed agreement.
Today we Dutch may vote to elect 150 representatives in Dutch Parliament (the Second Chamber). We don’t have an easy task as there are many parties. You can say the smaller the country the more political parties it has. The photo shows the leaders of the 8 political parties that in one or another combination will reign after they have formed a coalition. Nothing is certain yet and traditionally the formation of a government typically takes between 60 and 90 days.
According to the polls the liberal party of Mark Rutte will become the largest party in Parliament. Most likely he will be the next Prime Minister of The Netherlands. This photo I took from him two years ago just after he had disembarked from a new Lifeboat of The Hague (Scheveningen to be more precise) when he had volunteered to undergo a 360 rollover test in the lifeboat.
He will certainly need the lifesaving vest and the experience he underwent there to help getting The Netherlands floating again:-)
I have to confess that I’m not so much a football (or “soccer-” for my readers based in the USA) fan, although it is the National Sport number 1 of The Netherlands. This type of shirt has been around before. I has some Football is War connotation, but is definitely not so provocative as these Photographs for the European Championships in 2008, or this Muslim Lady with the AanvAllah T-Shirt for the same series…and yes visiting a World Championship, I have to admit, is a form of cultural travel as well.
Via Ads of the World
Good photo by photographer Milan Daniels