With Spain we have a worthy European Football Champion now that it defeated Germany with 1-0.
In Basel the Dutch team lost from the Russians under a Dutch coach.
Yesterday The Swiss City of Basel thanked the Dutch Football fans in an ad of a whole page in a Dutch Newspaper for the good time they had in Basel and asks to send photos and stories to their Basel 2008 Football site under the Tag: “Basel, more than 90 minutes”. Those who do can win a stay in Basel in a 5 star hotel.
Now this is an exemplary way of marketing a city!
Update July 2, 2008:
And here is a link to a promotional video of the city of Basel which shows many weeping woman who would like to see the football fans back under the tag: “We would like to see you back! Discover the Swiss + (Plus)”. Alluding to the cross in the Swiss flag.