Marketing of Hotel Queen in Dutch Waalwijk is effectively handled by Femke Heinrich, a charming 28 yr old member of the very well known Dutch Van der Valk clan of Hoteliers. She created the BMW Special One or two nights stay in the hotel combined with the use of a BMW cabrio.
Dutch ladies who want to surprise their alter ego – or want to be surprised by their alter ego who regularly tend to forget to do so – love it! Reservations are never to be confirmed at the home addresses….
Update: Since posting Hotel Queen was acquired by NH Hoteles.
Last edited by gje on December 14, 2016.