Edition will be the name of the new Schrager/Marriott brand

Marriott and Schrager
Marriott and Schrager, (Boyscouts?)

In a meeting today in Beverly Hills Ian Schrager and J.W. Marriott, Jr. will introduce the name Edition for their earlier announced venture. They will announce signed development deals with the first properties being opened in 2010. They have reached agreements with developers for the first nine of what eventually could be more than 100 Edition hotels in markets around the globe. Under the agreements, Edition hotels are now planned for Paris, Madrid, Costa Rica, Miami, Washington, Chicago and Scottsdale, Ariz. Two hotels are planned for Los Angeles.

They are in advanced discussions involving 20 more hotels with as many as 30 agreements in prime locations expected by the end of 2008.

Six months ago, they anticipated having only five projects announced by the end 2007, essentially half of what has actually been signed.

The hotels will have an average size of 150-200 rooms. Not exactly what I would call a Boutique Hotel Brand.

World-renowned architects and designers will be recruited to create one-of-a-kind buildings spanning the complete range of project types, from new construction, to conversions, to dramatic renovations. Mr. Schrager will be leading the Edition venture on concept, design, marketing, branding and food and beverage. Marriott will be overseeing the development process, and will operate the properties.

Source: E Hotelier.

Added:

Probably E-Hotelier cited from a press release…

Very cleverly Mr. Marriott devoted a post to it on his Marriott on the Move Blog from which I pinched the photo.
Quite funny Mr. Marriott picked this photo where he has his eyes open and Mr Schrager not so much.
There I learned that actually the meeting was on January 29, 2008.

El Blog de un Hotel: A Blog to Market a Hotel Under Construction!

El Blog de un Hotel 01
El Blog de un Hotel (A Hotel’s Blog)

My Blogger friend Albert Barra pointed me to El Blog de un Hotel ie A Hotel’s Blog. [ed: since the opening of the hotel the Blog has been discontinued and removed]

Not that I am able to read or write Spanish, but with the help of Google Translate (Beta) I can at least assume I know a bit about what El Blog de un Hotel is posting about.

I like the concept: The Hotel talks to the reader while being built and is meandering in its posts the same sort of way I am meandering myself in this Blog. It keeps its name and brand and location secret. It will be located in Spain and will open 365 days after the Blog started. As the Blog started September 25, 2007, the hotel will open in September 2008.

The last post shows us interesting Artist Impressions of the mystery hotel’s design like this:

El Blog de un Hotel 02

It features two clever ways of building traffic:

  1. If you Blog about me, I will give you a link back: So Bloggers link to me!
  2. If you guess me out, You may gain a freebie hotel night …..

Both may create their own buzz, or maybe even hype….

I will follow the developments with interest.

Last edit August 2009:
Alas the Hotel is the Madrid Eurostar, but it appears the blog has been wiped.

The landing page says: Translated via Google:

Blog of a Hotel

Hola a todos.
Hello everyone.

Como sabéis ya soy una realidad. As you know I’m already a reality. El pasado 9 de enero abrí mis puertas para empezar a recibir huéspedes. On January 9 I opened my door to start receiving guests. De momento todo va muy bien, pero estoy desbordado de trabajo: coordinando los montajes de las habitaciones, controlando la calidad de mis desayunos, poniendo a punto mi Well Health Club y dando una cálida bienvenida a todos los que ya han querido conocerme.
At the moment everything is going very well, but I am overwhelmed by work: coordinating the assembly of the rooms, checking the quality of my breakfast, my point being Well Health Club and giving a warm welcome to all who wanted to know.

Por todo ello, y lamentablemente, me será imposible seguir manteniendo activa esta bitácora . Therefore, unfortunately, I will be impossible to keep this blog active. Hemos compartido mucho juntos, he aprendido un montón de vuestros comentarios y espero que, a lo largo de este año vosotros también hayáis disfrutado con mis comentarios y descubriendo mis interioridades.
We shared a lot together, I learned a lot from your comments and hope that throughout this year you also you have enjoyed my comments and finding out my insides.

Ya se ha empezado a contactar a los ganadores de los diferentes premios, pero si estáis impacientes, podéis enviar un email a.
Has already begun to contact the winners of the awards, but if you’re impatient, you can send an email to email

Como dicen los humanos, esto no es un adiós sino un hasta pronto.
As the human, this is not a goodbye but a see you soon.

…It was a very nice and creative example of marketing via a blog… I am really surprised they simply threw away all the good work…

The Independent: Five best Factory Hotels

Thanks to the UK Independent we now know their five best Factory Hotels:

  • The
    Alicia Room Mate Hotel Front
    Alicia Room Mate Hotel in Madrid, Spain.

    The Room Mate history is this:

    3 friends, Kike, Carlos and Gorka, having drinks mentioned how there weren’t any hotels in Madrid that would satisfy their needs and those of their friends. So they started wondering what kind of hotel they’d like to stay at if they were going to a city like Madrid or Paris.

    They came to the conclusion that there should be one in the heart of the center, with an original decoration and a reasonable price, not saturated with extras and services that are seldom used and with a natural personal feel. Because the only thing you really need while “exploring” a city is a good breakfast.
    So they opened their first hotel, Room Mate Mario in the center of Madrid next to the “Teatro Real”.

    Impressed by the enthusiasm showed by their clients and the media they decided to start a chain of hotels and urban apartments.

    Apparently there are four friends now operating Room Mate Hotels:

    Enrique Sarasola comes from a family constantly linked to the large business world. Carlos Marrero derives from a restoration family business in the Canary Islands. Eduardo Sanzol represents the Sanzol family, important promoters from Navarra, and Gorka Atorrasagasti. who is from Donostia (Basque Country) and has directed entertainment/nightlife events for years.

    The Independent:

    Housed in an early 20th-century shoe factory, it has 34 bright, contemporary bedrooms overlooking the Plaza Santa Ana, and is a stroll away from the Prado and Reina Sofía.

  • The
    Bratsera Logo
    Bratsera Hotel on the Greek Hydra Island.

    The funny thing with this old logo is that it denominates the old sponge export business as N.V. Verveniotis which is a typical Dutch language abbreviation for publicly held a limited liability corporation as they still exist in The Netherlands and in Belgium.

    The Independent:

    Situated on the idyllic, car-free island of Hydra, the Bratsera began life in 1860 as a sponge factory, cleaning and pressing sponge from the Mediterranean for shipping. But as plastic became cheaper, the industry went into decline, and current proprietor Christine Davros decided to diversify into hospitality. After an extensive renovation, the Bratsera emerged as a chic boutique hotel, with 28 individually designed rooms, an outdoor pool and a wisteria-draped courtyard restaurant serving Greek cuisine.

  • The

    Nhow Milano
    Nhow Milano belonging to NH Hoteles.

    The Independent:

    The work of designer Matteo Thun and architect Daniele Beretta, the Nhow Hotel has come a long way from its beginnings as the General Electric powerplant on Milan’s Via Tortona. Built in 1935 and restored last year, the hotel is in the heart of the trendy “Zona Tortona” – the canal-side district that was once a centre of heavy industry and is now an artists’ quarter, home to studios, galleries, bars and shops.

  • The
    Tea Factory Hotel
    Tea Factory Hotel in Sri Lanka

    The Independent:

    Rising out of the mist on a hilltop in Sri Lanka’s highlands, the imposing Tea Factory Hotel once produced some of the finest pure Ceylon tea in the world. Built during the British Raj in the 1930s, it was later rescued from dereliction in 1992 and converted into a luxury hotel. The 57 colonial-style rooms are housed in the old withering lofts, with views over the tea hills; a bar occupies the one-time packing area; a restored railway carriage is now a restaurant.

  • The
    Henry Jones Art Hotel
    Henry Jones Art Hotel Hobart, Tasmania, Australia

    The Independent:

    One of Tasmania’s most famous residents, the entrepreneurial Henry Jones went from label-paster to head of his own jam-making empire – and the largest private company in the world at the time. His IXL jam works – a row of Georgian buildings lining Hobart’s waterfront – now comprise an award-winning hotel, bar and restaurant, as well as a regularly changing display of more than 250 works of art. Designed by local architect Robert Morris-Nunn, the 50 open-plan rooms are gritty and modern, echoing Hobart’s colonial trading links with Indo-China (ottomans and silk eiderdowns) as well as the factory’s past (exposed brickwork, refurbished machinery and wood panelling).

Oops another five for my want to visit list……

Valencia: Louis Vuitton Cup – America's Cup post # 6

The Italians won again against the Yankees. Consequently Luna Rossa now has a 4-1 lead and just need one more win to go to the LV final series of Matchraces which Final series decide who may race against Alinghi.

Valencia: Louis Vuitton Cup – America’s Cup post # 5

Luna Rossa vs BMW Oracle Racing

Luna Rossa 2
Luna Rossa Challenge vs BMW ORACLE Racing.
©ACM 2007/Photo’s:Stefano Gattini and Carlo Borlenghi

Ah Maazing semi finals:

Valencia – 18.05.2007 – 16:53
Via an old post on America’s Cup:

Emirates Team New Zealand and Luna Rossa Challenge take control

Luna Rossa Challenge has jumped out to a 3-1 series lead over BMW ORACLE Racing at the Louis Vuitton Cup. In these Semi Finals, the first team to win five races advances to the Final, and following today’s victory, the Italian team is one step closer to its goal.

Luna Rossa Challenge led all the way around the race track, after starting to the left of the American team. After one lap of the course ITA 94 was ahead by just 12-seconds, but helmsman James Spithill and his crew extended that lead to nearly half a minute at the second windward mark and held on to win by 24-seconds.

In the other pairing, Emirates Team New Zealand started ahead of the Spanish team and extended the rest of the way around the race track. The Spanish made up five-seconds on the final run, but it wasn’t enough; the Kiwis won by 42-seconds and have a 3-1 series lead.

I wouldn’t have believed it possible that Larry’s team would lose again!