Edition will be the name of the new Schrager/Marriott brand

Marriott and Schrager
Marriott and Schrager, (Boyscouts?)

In a meeting today in Beverly Hills Ian Schrager and J.W. Marriott, Jr. will introduce the name Edition for their earlier announced venture. They will announce signed development deals with the first properties being opened in 2010. They have reached agreements with developers for the first nine of what eventually could be more than 100 Edition hotels in markets around the globe. Under the agreements, Edition hotels are now planned for Paris, Madrid, Costa Rica, Miami, Washington, Chicago and Scottsdale, Ariz. Two hotels are planned for Los Angeles.

They are in advanced discussions involving 20 more hotels with as many as 30 agreements in prime locations expected by the end of 2008.

Six months ago, they anticipated having only five projects announced by the end 2007, essentially half of what has actually been signed.

The hotels will have an average size of 150-200 rooms. Not exactly what I would call a Boutique Hotel Brand.

World-renowned architects and designers will be recruited to create one-of-a-kind buildings spanning the complete range of project types, from new construction, to conversions, to dramatic renovations. Mr. Schrager will be leading the Edition venture on concept, design, marketing, branding and food and beverage. Marriott will be overseeing the development process, and will operate the properties.

Source: E Hotelier.


Probably E-Hotelier cited from a press release…

Very cleverly Mr. Marriott devoted a post to it on his Marriott on the Move Blog from which I pinched the photo.
Quite funny Mr. Marriott picked this photo where he has his eyes open and Mr Schrager not so much.
There I learned that actually the meeting was on January 29, 2008.

Paris: Hotel Everland, The One Room (One Suite) Cube Hotel has arrived.

Hotel Everland Paris 01
Hotel Everland on top of the Palais de Tokyo
Hotel Everland Paris 02
Wow! What a view from your room on the Eiffel Tower!

From the roof of the Leipzig Gallery of Contemporary Art the one room (one suite) Hotel Everland has moved to the roof of the Paris Palais de Tokyo where it will receive guests for an overnight stay and museum visitors during the day until the end of 2008.

In an interview with the Australian News Com Swiss artists Sabina Lang who with Daniel Baumann forms the duo “L/B” that created the artsy Hotel concept, commented:

“It’s what we thought of as an ideal hotel room,” Ms Lang said as she watched a giant crane being prepared to winch the prefabricated green unit up from the back of a truck.

Hotel Everland, originally conceived for Expo 2002, has already spent 18 months at the Gallery for Contemporary Art in Leipzig. But the view from the Palais de Tokyo, incorporating the Paris skyline and the Eiffel Tower, is of a different kind from the east German tower block guests saw there.

“You shouldn’t need a television,” Ms Lang said.

She said it was important for the work to be an actual hotel as well as a part of the museum. Guests pay Euro 333.- (currently $526.86) a night during the week and Euro 444.- (currently $702.48) at weekends, a comparable rate to other hotels in the chic 16th arrondissement, with charges used to cover running costs.

Guests book online at the Hotel Everland site but stay only for the night after closure of the museum. During the day, the room can be inspected by museum visitors.

Reservations, which opened at the start of October, have been brisk and the first two months are already booked out. But the two artists have not been tempted to change trades and abandon art for the hospitality industry.

“It’s absurd to have a one-room hotel and it’s never going to be a success as a business plan,” Ms Lang said. “We just like to play around with the idea of exclusivity and luxury.”

New in Paris: Hotel Sezz

Hotel Sezz

My attention to Hotel Sezz was drawn by the fact that Philippe Starck, albeit through his associate Christoffe Pillet was involved in the design of Hotel Sezz,
originally built in 1913, completely renovated in 2005, and recently reopened.

30 rooms of which 14 suites and junior suites rating from Euro 250 to Euro 600. No front desk. Your Personal Assistant will check you in and will assist you during your stay with concierge services such as tickets, a massage or a reservation in the bar of the hotel, the “Veuve Clicquot Cellar”. Nice Flashy Site!