Today I was waiting for a bride and groom who had spent their first honeymoon night in our hotel, to check out. In the meantime I watched a highly inspiring keynote from marketing guru Seth Godin which he delivered at Ted. He tells the audience how Tribes are creating the most powerful relationships. I found it via a tweet from Chris Noble of Worldnomads in Todd Lucier‘s Blog Internet Marketing for Tourism.
Immediately I had to think of the following hilarious footage:
The message is that nowadays everybody can reach out and connect with people. If you do it with passion you can get results far better than the medieval kings of marketing that try to tell everybody what they need to have or need to do (the way they do it is considered to be spam in nowadays net etiquette). Create tribes that follow you and they will tell their followers what to have or what to do. You can do it! I can do it!
Lol… talking of travel marketing gurus… yesterday Susan Black confirmed even I can do it, as she counted me under 28 Travel Industry Gurus in a post where she quoted their opinion: Part II Why Travel Industry Gurus Love Twitter.