Quote of the Day (9): Blogs Influence Consumer Purchases More than Social Networks

The number of those who read blogs at least once a month has grown 300% in the past four years, and what they read strongly influences their purchase decisions, playing a key role in ushering them to the point of actual purchase, according to a BuzzLogic-sponsored study, reports Retailer Daily.

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“Harnessing the Power of Blogs,” a research study of more than 2,000 online consumers in the US, was conducted by JupiterResearch, a Forrester research company.

Blogs Influence Consumer Purchases More than Social Networks

1 thought on “Quote of the Day (9): Blogs Influence Consumer Purchases More than Social Networks”

  1. Excellent post, I guess we should not be surprised by these findings especially when trust not to mention authority becomes a key feature of the top blogs. Is this a call to action for travel companies to join the blogging party and push good content in this format to their customers?

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