Nation Branding

Nation Branding
The list as per Q2 2007

Some time ago Guya de Viajes pointed me to a Anholt Nation Brands Index which publishes a quarterly report about Nation Brands. On a quarterly basis they interview about 26,000 persons about the strength of the nation as a brand.

Interesting stuff for the destination marketeers, especially the Dutch Tourist Board:-).

2 thoughts on “Nation Branding”

  1. Nice find Stephen.
    As ever you and Vicky are very insightful. It amazed me when I downloaded their rapport I learned that only 3 % react on old fashioned advertising….so I will curtail my traditional ad budget even further down:-)

Leave a Reply

Your email address will not be published. Required fields are marked *