The 230 rooms (pods?) counting hotel is presently under construction.
Under the “Affordable Luxury” slogan:
CitizenM has partnered with internationally renowned architects Concrete, and European design giants Philips and Vitra to offer “affordable luxury for the people.” Rooms are friendly and functional and feature: a super king-size bed fitted with luxurious linen and pillows, a wall-to-wall window for plenty of natural light, a flat LCD television, Philips technology and ambient lighting, a rain shower and other luxurious amenities especially developed by a famous ‘nose’ (also responsible for creations of Commes des Garcons and Viktor and Rolf).
Inspired by accommodations on luxury yachts and private jets, citizenM built its own factory in order to realize its high quality hotel rooms. In its vision, no detail was left ignored: each room is 14 square meters – each of which has been carefully thought through to offer the height of functional design.
Their website is full of information. It even has a community building module. I would say this an industry example of how to announce your concept and/or hotel opening.
The one Amsterdam Schiphol Airport Hotel will be the first of many CitizenM hotels if they succeed tol roll out the concept as shown on this map of their plans:
The founders and executives of CitizenM are innovative visionaries, who have taken their well-rounded experience into realising CitizenM hotels. They are: Rattan Chadha (founder and former CEO of Mexx, director and partner of Oberoi Hotels & Resorts), Jan Wulf van Alkemade (hotel specialist), Tom Bas (former member of the board of directors of NH Hotels and Golden Tulip) and Michael Levie (former Executive and VP of Operations of various international hotel chains: Sonesta and NH Hotels). These are names to reckon with.
Here is the Video:
Blogged in the City is a Dutch language Blog about Hotels and E-commerce by Thomas Dieben who has a hotel background and is an E-commerce consultant who first picked up this news.
In the CitizenM Press release there is more information.